Free Travel Agent Franchise Marketing Programs Win Big at 2018 Travel Weekly Magellan Awards
Home-based travel franchise Dream Vacations wins six awards
September 20, 2018 // Franchising.com // Fort Lauderdale, Fla. - The home-based division of award-winning leisure travel company and world's largest cruise agency World Travel Holdings has been recognized again this year by Travel Weekly. Dream Vacations received top honors for its industry leadership, winning six total Magellan Awards ranging from free marketing programs and an inspirational advice book for travel agents authored by industry leader and the travel network’s General Manager Drew Daly, to an individual franchise winning for their innovative business model.
“We care more about our franchise owners and supporting them is our number one priority; winning these awards speaks volumes to the superiority of our programs as compared to others in the industry,” said Debbie Fiorino, senior vice president of Dream Vacations. “These would not be possible without our forward-thinking headquarters team who every year raise the bar in creating and implementing programs that have a positive impact on the way we do business and support our customers - the network of Dream Vacations franchise owners.”
Vacation Superhero Referral Program is the first of its kind in the travel agent industry. Proprietary technology created in-house makes it easy for a consumer to recommend their travel agent online and get rewarded with a Visa gift card when their referral books a dream vacation.
Selling Fun!, authored by General Manager of Network Engagement and Performance Drew Daly and available on Amazon, this book provides an overview of making a living selling travel. Travel agents can use it as a guide and learn tips on how to be more successful with their business. Topics included are sales, marketing, networking and the importance of having fun working.
Loyalty Cruise Perks gives consumers an option to select an amenity as a reward for booking their next cruise vacation onboard or within 30 days of returning home. Options include credit toward a shore excursion, Resort for a Day experience or onboard credit.
The Wanderful Promotion was the first marketing campaign of 2018 and included an exclusive consumer offer that was fully funded by corporate headquarters. The rich promotion offered up to $300 onboard credit on preferred supplier ocean and river cruise bookings or up to $150 in resort credits. The Wanderful promotion led to record-breaking sales and was instrumental in kicking off 2018.
Travel agents with Dream Vacations have the ability to create free Company Member Pages, branded travel websites for an organization which has ideally 20 or more members. Member pages are customizable and can speak to this audience alone by offering a specific “value add” that is only visible to those who visit the website.
Dream Vacations - Ignite U Franchise Owners Kieran and Sherri Murry of Spanaway, Wash. also were recognized for their innovation in launching their travel agency as a subsidiary of their professional networking membership group.
“While all of these awards are truly noteworthy, I am especially proud of Drew, Kieran and Sherri for being recognized and winning Magellan Awards for their individual efforts in promoting the value of the travel agent,” added Fiorino.
Travel Weekly’s annual Magellan Awards recognize the travel industry’s leaders and are judged on a 100-point performance scale by a prestigious panel of top travel professionals representing the best names and most accomplished leaders from the industry. It honors outstanding design, marketing and services in a broad range of industry segments including Hospitality, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour Operators and Ground Transportation.
About Dream Vacations
Travel agents with the top-ranked home-based travel agency franchise Dream Vacations have the resources to plan and create seamless vacation experiences for their customers while offering the best value. A member of the International Franchise Association, Dream Vacations is part of World Travel Holdings and has received partner of the year, a top-ranking status, by all the major cruise lines as well as national recognition for its support of military veterans.
Public Relations Manager
SOURCE Dream Vacations