Valpak® Goes Pink With Susan G. Komen®, And Chef Sandra Lee For Breast Cancer Awareness Month
Direct-Mail Company Celebrates Heroes In Fight Against Breast Cancer With Kitchenaid® Giveaways In Support Of Cook For The Cure®
September 26, 2018 // Franchising.com // ST. PETERSBURG, FL - Valpak, one of North America's leading direct marketing companies, announces the launch of a powerful collaboration that puts a spotlight on the fight to save lives and end breast cancer. In partnership with Susan G. Komen®, and renowned television chef and breast cancer survivor Sandra Lee, Valpak will turn its monthly iconic blue envelope pink in support of the 1 in 8 women in the U.S. who will develop breast cancer at some point in her lifetime and the countless loved ones affected by the disease.
Valpak’s pink envelope will highlight celebrity chef Sandra Lee, a breast cancer survivor and advocate for women’s health, as a "More Than Pink® Hero." The pink envelope will introduce a related sweepstakes, inviting consumers to nominate a hero who has taken action in the fight against breast cancer. Throughout the month of October, Valpak will share the submitted stories and ultimately 25 lucky winners will each receive a set of pink KitchenAid appliances in support of Cook for the Cure. The set includes a stand mixer, blender, 2-speed hand blender and a 5-speed hand mixer with a total retail value of over $800.
The nationwide October Valpak envelope will also feature a special surprise for 500 lucky recipients, who will instantly win an immersion blender courtesy of KitchenAid by looking through their pink Valpak envelopes and finding a die-cut certificate shaped like an immersion blender.
"Valpak is proud to partner with Susan G. Komen and Sandra Lee for this powerful initiative as we inspire others to join us in the fight against breast cancer,” explains Mike Davis, CEO for Valpak. “This initiative is personal for Valpak as many employees are affected by the disease in some way and we are determined to stand up and help find a cure. This cause month envelope is hopefully the first of many, as we are determined to make a big impact on a nationwide cause at least once per year.”
The striking color of the pink envelope and its call to action to donate are only the beginning of Valpak's commitment to helping raise funds and inspiring others to join the fight. In 2018, Valpak corporate will donate $50,000 to Komen regardless of sales. In addition, the company’s nationwide salesforce of over 600 hit the streets over the past few months to encourage local advertisers to join the fight by making donations. In turn, Valpak is recognizing the local allies online and in the Valpak envelope with a special pink-bordered ad. Valpak’s Media Sales Consultants reached over 3,000 local advertisers and together they raised over $135,000 in donations in the fight to save lives.
For more information on Valpak’s campaign for Breast Cancer Awareness Month, and to nominate a hero, please visit www.valpak.com/komen, or view Valpak YouTube channel at https://youtu.be/F6DZateKGqU.
Valpak is the nation’s premier direct mailer, trusted by 38,000 businesses to drive sales and brand awareness through easy-to-measure, results-oriented advertising solutions that work. For 50 years, Valpak has introduced millions of consumers to exciting local business offers and opportunities. Our network of nearly 150 local franchises provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across North America. Each month, our Blue Envelope of savings is mailed to nearly 37 million demographically targeted households in 46 states and three Canadian provinces. Valpak’s digital products, including valpak.com and Savings.com, reach more than 110 million users. Contact us today to see what Valpak direct marketing can do for your business.
About Susan Komen
Susan G. Komen is the world's largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $988 million in research and provided more than $2.2 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy's life. That promise has become Komen's promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA.