GNC Launches Nature-inspired Earth Genius Product Line
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GNC Launches Nature-inspired Earth Genius Product Line

PITTSBURGH - Sept. 27, 2018 // GLOBE NEWSWIRE // - GNC Holdings, Inc. (NYSE: GNC), a leading specialty health, wellness, and performance retailer, today announced the nationwide launch of Earth Genius, a new line of more than 40 nature-inspired products.

The entire line of Earth Genius products is gluten-free, non-GMO, and crafted with no artificial colors, flavors, or sweeteners. Additionally, many products meet the needs of customers with diets that are vegan or have no soy, no added sugar, or no dairy.

“Earth Genius helps meet the demands of a broadened customer base, particularly those looking to live a healthier, cleaner lifestyle,” said Ken Martindale, Chairman and CEO of GNC. “The market for more natural health supplements continues to grow rapidly – expected to hit $68 billion by 2024 according to Persistence Market Research – and we believe strongly this can be an area of opportunity for the business.”

The Earth Genius line offers solutions spanning multiple categories, including energy, digestive health, immune support, metabolism, beauty, relaxation and exercise performance. Products range from vitamins and minerals, to superfoods, greens, plant-based proteins, and oils and vinegars.

Among the key products that are being introduced are:

  • SuperFoods Supreme: A blend of 35 different superfood ingredients that includes six different organic mushrooms, along with protein, prebiotic, and enzyme support.
  • Smart Greens: A way to infuse more than 40 fruits, vegetables, greens, mushrooms and botanicals into a daily diet in a convenient way.
  • OrganIQ Eats: An organic plant-based protein with 24 vitamins and minerals that supports energy and lean muscle.

Further innovation in Earth Genius is found in several new detoxes and TonIQ products, which also helps reach consumers looking for different healthy living solutions. For example, GNC is growing its offerings around beauty and skincare with products like Earth Genius Beauty TonIQ, a combination of collagen and Sicilian blood orange extract, an antioxidant-rich botanical that protects and improves skin tone.

To learn more about Earth Genius, visit

About GNC

GNC Holdings, Inc. (NYSE: GNC) - Headquartered in Pittsburgh, PA - is a leading global specialty health, wellness and performance retailer.

GNC connects customers to their best selves by offering a premium assortment of health, wellness and performance products, including protein, performance supplements, weight management supplements, vitamins, herbs and greens, wellness supplements, health and beauty, food and drink and other general merchandise. This assortment features proprietary GNC and nationally recognized third-party brands.

GNC's diversified, multi-channel business model generates revenue from product sales through company-owned retail stores, domestic and international franchise activities, third-party contract manufacturing, e-commerce and corporate partnerships. As of June 30, 2018, GNC had approximately 8,800 locations, of which approximately 6,600 retail locations are in the United States (including approximately 2,400 Rite Aid franchise store-within-a-store locations) and franchise operations in approximately 50 countries.

Media Contact:

GNC Media

SOURCE GNC Holdings, Inc.



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