Supercuts Signs Multi-Year Agreement With Minnesota Twins
Supercuts Named Official Hair Salon, Stylists and Partner
October 08, 2018 // Franchising.com // MINNEAPOLIS, Minn. - Regis Corporation (NYSE: RGS), a leader in the haircare industry, whose primary business is owning, operating and franchising hair salons, announces that its Supercuts® brand has entered a Target Field industry exclusive, multi-year sponsorship with the Minnesota Twins to be the Official Hair Salon, Official Hair Stylists and a proud partner of Minnesota’s favorite baseball team.
“We are delighted to partner with our hometown team, the Minnesota Twins,” said Hugh Sawyer, President and CEO of Regis Corporation, Supercuts’ parent company. “The Supercuts sponsorship will include in-stadium signage, in-game promotions, radio, digital advertising, and a strong website and social media presence. Next season, we hope Twins fans will come and visit the Supercuts’ seating section we have sponsored in the ballpark’s right field.”
“We are proud to partner with Supercuts, the official hair salon of Major League Baseball and now also of the Twins,” said Laura Day, Twins Chief Business Officer. “We look forward to partnering with such a vibrant, locally headquartered brand like Supercuts, and excited to bring the energy around the Supercuts and Major League Baseball partnership to Target Field.”
The partnership begins prior to the start of the Twins’ 2019 season and builds upon Supercuts' existing national relationship with Major League Baseball. At the beginning of 2018, Supercuts became the Official Hairstylists of Major League Baseball, New York Yankees, Boston Red Sox and Houston Astros. Regis Corporation, the parent company of Supercuts, currently has more than 8,000 franchised and company-owned salons in North America.
About Minnesota Twins
The baseball club has been a staple of the Minnesota sports and philanthropy scene since moving to the state in 1961. In addition to two World Series titles (1987 and 1991), the Twins have won several A.L. Central Division titles (2002, 2003, 2004, 2006, 2009 and 2010) and one A.L. Championship title (1965). In addition, the Minnesota Twins Community Fund donates more than $1 million annually to benefit youth baseball and softball across Twins Territory. For additional information on the Minnesota Twins, please visit: twinsbaseball.com.
Supercuts salons are owned and franchised by Regis Corporation (NYSE:RGS), a leader in beauty salons and cosmetology education. Supercuts is a salon industry leader in haircare services, with over 36 million guest visits per year for haircutting, hair color services and more. Supercuts primarily targets male guests who want a current look at an affordable price. Their proven technique, highly trained stylists and nationally recognized professional brands of haircare products offer an exceptional guest experience. Download the Supercuts app in the App Store, on Google Play or text APP to 667788. For additional information about Supercuts, visit Supercuts.com, Facebook.com/Supercuts, Instagram.com/Supercuts and Twitter.com/Supercuts. For more information about Regis Corporation, please visit RegisCorp.com.
Rachel Endrizzi, CMO
(612) 338-6999, x101
SOURCE Regis Corporation