Your Pie Welcomes New Stores in 2018 Third Quarter, Awards $5,000 Grand Prize Trip to Italy as Part of 10th Anniversary Celebration
Original Fast Casual Pizza Brand Anticipates High Volume Q4 Growth, Including Opening of Second Nashville-Area Location
October 10, 2018 // Franchising.com // ATHENS, Ga. - Your Pie, the brand that founded the fast casual pizza segment, closed the third quarter with 59 locations open across 19 states.
On July 20, Your Pie opened its fourth Virginia location in Midlothian, just west of Richmond, with plans for a fifth Virginia store in Greenbrier to open by the end of the year. These new Virginia additions join stores in Norfolk, Virginia Beach and Gloucester.
On Sept. 7, Your Pie opened in Cumming, Georgia, joining more than 20 locations across the brand’s home state. Your Pie will continue growing its Georgia footprint in quarter four, with locations planned for Tucker, Winder, Macon, Monroe, Smyrna and Canton.
Between Oct. 1 and Dec. 31, Your Pie also plans to grow in Florida, with new stores planned for Stuart and St. Augustine, and Tennessee, with a second Nashville-area store opening in Mt. Juliet in mid-October. For more information on Your Pie franchising, visit franchise.yourpie.com.
In July, Your Pie hosted its annual franchisee conference, Franchise Fest, in Athens, Georgia. The Your Pie corporate team invited franchisees and vendors from across the country to gather in Athens, Georgia for a three-day convention to discuss growth, innovation, challenges and opportunities. This year’s Franchise Fest took place during Your Pie’s 10th Anniversary, and attendees celebrated a decade of growth and helped to cast vision for the next 10 years.
The end of summer marked the end of Your Pie’s 10th anniversary promotion, which included artfully designed pizza boxes illustrating the Your Pie story and summer-long giveaways, culminating in a $5,000 grand prize trip to Italy. The grand prize was awarded to Tony and Jennifer Esposito, who were married 10 years ago on the Italian island of Ischia, where the Your Pie concept was first conceived.
“With their 10th anniversary and their Ischia connection, we were blown away by how closely Tony and Jennifer’s story aligned with our own,” said Drew French, founder and president of Your Pie. “Natalie and I are always surprised when someone else has even heard of Ischia, nonetheless traveled there. Like ours, Tony and Jennifer’s story started on Ischia 10 years ago, and we are thrilled to send them back to where it all began.”
In September, Your Pie introduced a new limited-time offer, Za Dip, in response to fans’ request to bottle and sell its house-made ranch dipping sauce in stores. Customers can purchase 12-ounce bottles of Your Pie’s signature ranch for a limited time at participating Your Pie locations.
Even as Your Pie expands to new markets and introduces new initiatives, community involvement remains a top priority. During the third quarter, Your Pie stores nationwide hosted events to support their local communities, including benefit nights for local schools, charities and organizations. In Houston, Your Pie teamed up with Texans’ starting nose tackle D.J. Reader to host the ultimate tailgate party. In Augusta, Your Pie hosted multiple giveback nights benefitting the Make-A-Wish Foundation. In Grant Park, Atlanta, Your Pie partnered with other local businesses to host a block party celebrating the growth and revitalization of the local neighborhood.
“At Your Pie, community will always be at the forefront of our mission,” French said. “That’s one thing we will never lose, regardless of how far and wide our brand grows. For us, the Your Pie Family includes more than just our team - it includes our customers and the community beyond the four walls of our stores. We’re proud of how we have grown in 2018 and plan to continue using our growth as a platform to improve the lives of the Your Pie Family.”
About Your Pie
Your Pie is the world’s originator of the fast casual, brick oven, customized personal pizza category. The brand was founded by Drew French in 2008 and is inspired by family recipes from the Italian island of Ischia. Your Pie uses hand-tossed dough, fresh ingredients, homemade pizza sauces and salad dressings, and offers vegan, vegetarian and gluten-free pizzas, as well as traditional pizzas. The brand also offers local craft beer, wine and Italian-style gelato pairings. Your Pie has more than 55 locations open across 19 states and nearly 50 locations in development. For more information about Your Pie, please visit www.yourpie.com.
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