Choice Hotels Appoints Jeannie Lin as Vice President of Sales Strategy and Operations

Choice Hotels Appoints Jeannie Lin as Vice President of Sales Strategy and Operations

October 18, 2018 // // ROCKVILLE, Md. - Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel franchisors, announced Jeannie Lin will lead the company’s newly formed sales strategy and operations department.

In this new role as vice president of sales strategy and operations, Lin will focus on maximizing synergies between two of Choice’s most critical growth areas: franchise development and global sales. She will also oversee the company’s group sales and RFP management programs and work closely with its area director and revenue management teams to drive results for Choice franchisees.

“As a leading franchisor, Choice Hotels is deeply committed to driving growth and fueling owner profitability across its portfolio. By harmonizing these two central functions, we’ll be able to better leverage sales strategy, planning and analytics best practices in order to equip our sales teams with the tools to meet our goals,” said Robert McDowell, chief commercial officer, Choice Hotels.

“Jeannie’s nearly 10 years at Choice and extensive background in business development, marketing and strategy make her the perfect fit to lead this new organization. We look forward to marrying franchise development and global sales so that we can optimize revenue potential for both our franchisees and the company,” said David Pepper, chief development officer, Choice Hotels.

Lin has been an integral member of Choice’s marketing and distribution team since 2009, most recently serving as vice president of marketing and distribution strategy and operations. Prior to joining Choice, Lin held leadership positions related to marketing and business development at various technology companies, including VMware, a subsidiary of Dell Technologies, IBM and Verizon. Lin earned her bachelor’s degree in systems engineering and a master’s in business administration from the University of Virginia.

About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 6,800 hotels, representing more than 550,000 rooms, in over 40 countries and territories as of June 30, 2018, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit

For further information: Alannah Don Tel: 301-592-5154

SOURCE Choice Hotels



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

PanIQ Escape Room
PANIQ ROOM is the most innovative and one of the fastest growing escape room franchise in the world. Join an established brand with proven results in...
Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's "101 Best Franchises to Run From Home." Excellent recurring...
One Cannabis
Get A Piece Of The Booming Cannabis Market Without Headaches.
RedBrick Pizza
At RedBrick Pizza (R), old world traditions meet new world recipes to create a better-for-you pizza experience. Baking pizzas to perfection at 1000...
Huddle House
Everyone knows a House is a good investment! Huddle House is a full service restaurant, serving delicious meals, cooked to order...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.