Lighten Up with Four More Flavors of Ben & Jerry's Moo-phoria Light Ice Cream
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Lighten Up with Four More Flavors of Ben & Jerry's Moo-phoria Light Ice Cream

All the Chunks and Swirls with Less Fat, Fewer Calories

BURLINGTON, Vt. - Oct. 18, 2018 // PRNewswire // - Let there be light… ice cream! For Ben & Jerry's fans looking for a little more dairy air, and a little less derriere, Ben & Jerry's happily unveils four additional light ice cream flavors in its Moo-phoria™ line up. These Moo-phoria pints are jam-packed with all the big chunks and swirls that Ben & Jerry's fans expect, at a fraction of the fat, calories and sugar found in regular ice cream.

Experience the interactive Multichannel News Release here:

While Moo-phoria sources organic milk and cream and non-GMO ingredients, what may be of interest to fans is what ISN'T in these light ice creams: sugar substitutes, sugar alcohols, and tons of calories. Each half cup serving of Moo-phoria has 140-160 calories.

The newest Moo-phoria light ice cream pint flavors are:

  • Cherry Garcia with a Twist - Cherry and chocolate light ice cream with cherries and fudge flakes; 140 calories per half cup serving.
  • Mocha Fudge Brownie - Cold brew mocha light ice cream with fudgy brownies and a toasted marshmallow swirl; 150 calories per half cup serving.
  • PB Marshmallow - Peanut butter light ice cream with gobs of marshmallow and peanut butter cookies; 160 calories per half cup serving.
  • Chocolate Cookie EnlightenMint - Mint with fudge truffles and chocolate cookies; 160 calories per half cup serving.

Moo-phoria is available in retailers and participating Scoop Shops nationwide for a suggested MSRP of $4.89. Fans can use the Ben & Jerry's flavor locator to find a store or Scoop Shop near them. All of the Moo-phoria flavors are available at Ben & Jerry's online store at

About Ben & Jerry's

As an aspiring social justice company, Ben & Jerry's believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.7MM in 2017 to support grassroots organizing for social and environmental justice around the country.

SOURCE Ben & Jerry's



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