Painting with a Twist Blends with Bottle & Bottega, Acquisition Marks DIY Art Industry’s First
Bottle & Bottega Co-Founder and CEO, Nancy Bigley Joins Painting with a Twist as Chief Operations Officer
October 18, 2018 // Franchising.com // NEW ORLEANS - Painting with a Twist, the original and largest paint and sip franchise, announced today the acquisition of Bottle & Bottega, an art and wine concept with 20 studios in nine states. This strategic merger marks the DIY art industry’s first and cements Painting with a Twist’s position as the DIY art segment’s largest and most established brand.
This strategic acquisition allows for a scalable approach to growth, adding resources to Bottle & Bottega franchisees and continuing Painting with a Twist’s strong growth trajectory in key markets, such as Chicago, Portland and Northern California. Utilizing Painting with a Twist’s economies of scale, all studios will capitalize on the innovation Bottle & Bottega brings to this industry. Its most recent effort with the National Hockey League and the Chicago Blackhawks has raised awareness of an important revenue stream in team building activities. While strengthening core systemwide operations, leaders of Painting with a Twist and Bottle & Bottega are aligned to be a force of innovation impacting the future of the DIY art industry.
“It was important for us to consolidate with a partner that recognizes our deep commitment to the DIY art sector,” said Painting with a Twist CEO Joe Lewis. “Bottle & Bottega shares this responsibility as an original pacesetter in the category with a strong record of consistent growth and innovative services. Together, we plan to amplify our strengths throughout the franchise system to best position us for long-term prosperity and continued delivery of an unparalleled experience to our guests.”
To assist in facilitating a smooth transition through the acquisition, Painting with a Twist bolsters its leadership roster by adding seven-year paint and sip industry veteran and Bottle & Bottega Co-Founder and CEO, Nancy Bigley as Chief Operations Officer. Bigley has a strong background in franchise operations and executive leadership having worked with Dunkin’ Brands, American Leak Detection and The Dwyer Group. She is tasked with integrating the brands and increasing operations support and profitability to all of the combined system’s studios.
"Painting with a Twist recognizes the unlocked potential of the DIY art industry and its core values directly correlate with Bottle & Bottega’s culture, business and processes,” said Bigley. “With strategic studio placement and ongoing franchisee support, we’ll continue to bring art to communities nationwide."
Painting with a Twist has been ranked the No. 1 Paint and Sip Studio in Entrepreneur magazine’s Annual Franchise 500® edition for the past five years, and the No. 4 best low investment franchise to buy in 2018 by Forbes. It was founded by Cathy Deano and Renee Maloney in the aftermath of Hurricane Katrina as a way to lift the spirits of those in the New Orleans area. Now, Painting with a Twist has more than 300 studios in 39 states.
About Painting with a Twist®
Painting with a Twist, based in the New Orleans, Louisiana metropolitan area, is the original and leading paint and sip franchise with more than 300 studios in 39 states. The company maintains a strong focus on giving back to the local community, and was recently recognized by the International Franchise Association’s Franchise Education & Research Foundation’s Franchising Gives Back Awards. To date, Painting with a Twist has donated more than $4.8 million through its charity arm, Painting with a Purpose. As the fastest-growing franchise in the category, Painting with a Twist has been ranked the No. 1 Paint and Sip franchise as part of Entrepreneur magazine’s annual Franchise 500 edition for the past five years.
About Bottle & Bottega
A stroke of artistic genius paints a totally new picture of what is possible when friends, couples or colleagues get together for a Bottle & Bottega art party - an experience unlike any other. One-part artistic adventure and one-part cocktail party, Bottle & Bottega inspires the inner artist in everyone regardless of skill or practice, through a blend of hands-on art sessions, on-site professional instruction and, of course, a glass of your favorite wine. Bottle & Bottega paint and wine parties are perfect for individuals, couples and groups of all sizes for a variety of personal and professional occasions.
SOURCE Painting with a Twist®