Woof Gang Bakery to Open New Stores at Accelerated Pace in 2019, Focusing on Florida, Texas, Georgia, North Carolina and Nevada
Woof Gang Grooming projected to groom 1 million pets in 2019, accounting for $45 million in sales and half of system-wide revenue
October 24, 2018 // Franchising.com // Orlando, Fla. - Woof Gang Bakery, the leader in specialty pet retail and grooming, will end 2018 with a milestone 110 franchise locations and enter into 2019, with a goal to open a new store every 10 days.
“Woof Gang Bakery receives about 50 qualified applications for a franchise each month and our plan is to cap 2019 new store openings at 36, to enable us to best support new and existing franchises,” said Paul Allen, President and CEO of Woof Gang Bakery.
The 2019 growth strategy is to focus expansion within several of the 12 states in which the company has existing stores to further maximize resources and leverage brand recognition. The blueprint for next year includes 12 new stores in Florida, eight across Texas, three in Georgia, two in North Carolina and one in Las Vegas, Nevada.
Much of the growth in 2019 will be from existing franchise owners opening a second or third location. To support this regional development, the company will open franchise support centers in two markets, mirroring the infrastructure that exists in the Orlando corporate office.
The success of the franchise locations, designed to be neighborhood storefronts, is attributed to services offered. In 2018, the average store will realize a 20 percent year-over-year increase in revenue. In 2019, $45 million in sales will come from pet grooming. This accounts for half of the total system-wide revenue.
“Most of our recent growth comes from grooming,” said Allen. “To consider we will groom more than 1 million dogs and cats in 2019, is a credit to our franchise owners, our amazing groomers and the recognition and reputation of the Woof Gang Bakery & Grooming brand.”
“We have also seen enormous strides in retail. Thanks to significant advertising and pet food brand awareness campaigns by companies like Chewy.com, we have seen a lift in our stores as well,” added Allen.
Woof Gang Bakery is projected to open store number 200 in 2021. This trajectory is due to an even greater focus on pet-related services offered within stores. In addition to Woof Gang Grooming that exists in nearly every location, additional specialized services that satisfy customer demand include Woof Gang Wellness Clinics, Woof Gang Dog Walking and Woof Gang Dog Massage. These services will be offered in various combination throughout new and existing stores.
About Woof Gang Bakery
Woof Gang Bakery is the leading specialty retailer of pet food, pet supplies and professional pet grooming in North America, with more than 100 locations across the U.S.
Woof Gang Bakery offers the very best in pet care by providing quality products and grooming with a service-oriented approach. Each location is a neighborhood store committed to the well-being, health and happiness of pets.
In 2018, Woof Gang Bakery was designated one of the top 10 largest retailers by Pet Business Media. Woof Gang Bakery also was named best overall multi-unit retailer and received the Multi-Service Excellence Award from Pet Business Media. The company received the Retailer of the Year Franchise Award from Pet Product News and was recognized by Pet Insight magazine as one of the nation’s fastest-growing pet chains.
A remarkably high demand exists for the products and services offered by Woof Gang Bakery. By 2020, pet care spending is expected to exceed $96 billion for the more than 100 million U.S. households that have at least one pet, according to the American Pet Products Association. Growth in the dog grooming industry is expected to be 11 percent per year through 2023, according to the Bureau of Labor Statistics.
To learn more, visit woofgangbakery.com.
SOURCE Woof Gang Bakery