Gap Celebrates Spreading Love with the 'Meet Me in the Gap' Holiday Campaign Starring Leon Bridges

Gap Celebrates Spreading Love with the 'Meet Me in the Gap' Holiday Campaign Starring Leon Bridges

Bridges leads Gap into the holiday season to create an uplifting moment with his rendition of "Now That We Found Love"

NEW YORK - Oct. 25, 2018 // PRNewswire // - Gap, the iconic American clothing brand, today announces the holiday 'Meet Me in the Gap' campaign starring Grammy Award-nominated R&B artist and songwriter Leon Bridges doing what he does best by capturing the holiday spirit in song and dance alongside a group of individuals drawn to his magnetic energy. The Gap Holiday 2018 campaign is meant to transcend the edgy climate of today by spreading love and driving positive change to demonstrate that feeling good and doing good go together.

The hero campaign video features Bridges moving to the rhythm in a blank space that is brought to life with oversized Gap crazy stripes that come together to form a path, leading him and the rest of the cast on a journey of good and generosity. Directed by accomplished music video director Emil Nava, the video embraces the magic of the holidays with the entire cast outfitted in classic Gap denim paired with colorful knits and bright stripes. Through a soulful rendition of Heavy D & The Boy's original version of "Now That We Found Love," Bridges creates a feel good moment that is perfectly accompanied by choreographed moves of the entire cast.

"Music, dance, fashion and personal style are my big passions in life, so getting to work with Gap on this campaign that ties all of those elements together is epic," said Bridges. "I grew up watching all of their diverse, music based commercials, and they were just the coolest. Getting to be in one myself is wild and it's a dream to lead the brand into the season, especially with a song that has a message of love."

Launching on November 1, the campaign spans television, mobile, social, in store and digital. The television spots will air on major networks and be incorporated into high impact moments, including digital takeovers on Vevo, Hulu and Spotify with priority on live viewing moments within the NFL and the season's top-rated programs.

"For Gap, holiday is all about the feeling of giving and coming together to celebrate the season with loved ones. This year especially, we want everyone to feel the love by lifting spirits with Leon's harmonious take on this '90s anthem," said Gap chief marketing officer Craig Brommers. "Leon's soulful voice and charismatic rhythm, styled in Gap's signature crazy stripes, created an undeniable energy brought to life in this moment of positivity and cheer, bound to spread love."

For more information on 'Meet Me in the Gap,' visit gap.com.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8423851-gap-meet-me-in-the-gap-holiday-leon-bridges/

About Gap

Gap is one of the world's most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap's collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand's about 1,600 company-operated and franchise retail locations around the world. Gap includes Women's and Men's apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Hill City. For more information, please visit www.gapinc.com.

Media Contacts:

Will Davis
will.davis@6degrees.group
212.463.7245 ext. 1204

Mackenzie Dougherty
Mackenzie_dougherty@gap.com
212.886.7323

SOURCE Gap

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Massage Envy
Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational...
DRNK coffee + tea/QWENCH juice bar
Two trailblazing and on-trend concepts, DRNK Coffee + Tea and QWENCH juice bar are available for franchise development in most US markets.
Freshii
Eat. Energize. That's the Freshii mantra. Since 2005, Freshii has been on a mission to help the citizens of the world live better by making healthy...
ProSource Wholesale
ProSource is America's largest wholesale home improvement franchise; a truly unique B2B franchise model. Our owners enjoy strong cash flow with...
Quaker Steak & Lube®
Founded in 1974 in Sharon, PA, the award-winning casual dining restaurant chain has expanded over 55 locations throughout the United States and Canada
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.