Party Princess Productions Reimagines Franchise Growth
New Marketing, Strategic Investor and Character Enhancements Foster Fairytale Franchise Plan for High-End Character Entertainment Brand
October 25, 2018 // Franchising.com // NEWPORT BEACH, Calif. - Once upon a time, in a land made of both fairytales and franchises, one high-end character entertainment brand declared a revitalized franchise growth strategy to bring smiles to faces worldwide.
Party Princess International, through the Party Princess Productions brand, is the leader in providing costumed party characters at children’s birthday parties and special events, announced today a reimagined franchise development strategy that entails several new key initiatives focused on supporting the expansion of its enchanted concept into new markets, including the New York metro region, Atlanta, Dallas and Phoenix.
With several pieces to the strategy in place, PPI is already creating a magical amount of momentum with its fortified franchising strategy. Several new locations are on the horizon.
“To put it in our terms – we have all of the right characters on stage to share our brand’s charming narrative,” said Morgan Rothschild, CEO & Founder of Party Princess Productions. “Remember that feeling you had on your first trip to Disneyland? Party Princess Productions helps create that experience every day and it’s a dream come true working with local entrepreneurs to bring that sentiment into their local communities through realistic parodies.”
As part of its franchise strategy revamp, Party Princess Productions has added entrepreneurial power couple Meg Schmitz and Peter Layton to its roster of franchise development executives. Schmitz, a senior franchise consultant with FranChoice, is serving as managing director of global development, advising on U.S. franchise development and licensing around the world. Schmitz and husband Layton will also help oversee high-net investor relations for the concept, developing and executing a focused strategy on attracting talented investor/operator groups.
“I have experienced all aspects of franchising in the last 27 years, and Party Princess International is the first brand I have felt compelled to invest in at the corporate level,” said Schmitz.
“Entertainment is one of the most profitable business segments, and the ‘hot’ component is that these character actors love what they do, and are committed to their craft,” added Schmitz. “That isn’t true of all franchise concepts, or of all employee populations. To be able to bring joy to both the young and old makes PPI a brand that will stand the test of time.”
Another recent addition to the brand’s strategic partners is Troika Digital, the renowned brand marketing and advertising agency. Known for its work with top tier clients that include AT&T, Hulu, ABC and ESPN, Troika aligned with Party Princess Productions as one of its very few start-up clients, further validating the brand’s longevity and investment value.
Plus, Party Princess Productions has teamed up with the most trusted wig manufacturer in the world, which will now be the company creating all of the character wigs for each Party Princess Production location across the country.
These new key partnerships in place validate the brand’s projected path to expand its kingdom, positioning Party Princess Productions for the brand’s most prolific growth phase, which is set to kick into high gear in the second half of 2018 and into 2019.
The brand currently has more than 20 locations open across the country. As the brand continues to grow, it is seeking qualified franchise prospects to join its team.
About Party Princess Productions
Founded in 2011 by Morgan Rothschild, Party Princess Productions provides high-end birthday party character entertainment specializing in princess parties, superhero parties and many other character themed events. With custom handcrafted costumes and wigs, along with a top-notch cast, the concept ensures the most authentic performance for every special occasion and celebration.
The brand currently has more than 20 locations open across the country.
Public Relations Account Lead
SOURCE Party Princess Productions