Kiddie Academy® Wins “Best Marketing Campaign” for 2018 Storytime LIVE! Event
National Leading Educational Child Care Provider Honored by the International Franchise Association for Innovative Summer Reading Campaign
November 13, 2018 // Franchising.com // ABINGDON, Maryland - Kiddie Academy® Educational Child Care, a nationally recognized provider of comprehensive educational child care programs, recently received the International Franchise Association’s (IFA) MITCon Award for “Best Marketing Campaign – Franchise to Consumer” for its annual summertime reading campaign, Storytime LIVE! The awards committee recognized the Storytime LIVE! campaign for achievement in creativity, innovation and effectiveness.
“I’m proud to announce that this summer’s Storytime LIVE! was the most successful to date,” states Nicole Salla, vice president of marketing, Kiddie Academy. “The event broke all company records for participation, with over 8,000 families in attendance nationwide. We also saw a 39 percent increase in children compared to last year’s event.”
From July to September, over 150 participating Kiddie Academy locations across the country hosted Storytime LIVE!, where attendees enjoyed a story reading and classroom visit from Curious George and/or Pinkalicious®, making for a truly memorable experience for children. All events were free and open to the public.
“Kiddie Academy created Storytime LIVE! nearly a decade ago to provide families with a special bonding experience that ultimately prepares children for reading in the classroom,” said Kiddie Academy President Greg Helwig. “The event series is designed to support our Life Essentials® curriculum, which empowers children to learn through play and the development of the whole child, while creating a special community connection for each Academy that’s both fun and educational.”
Salla, accompanied by Director of Marketing Heather Davis, accepted the award on October 17 at IFA’s Marketing, Innovation & Technology Conference in Austin, TX (image below).
For more information about Kiddie Academy, please visit www.kiddieacademy.com.
About Kiddie Academy®
Since its inception, Kiddie Academy® has been a leader in educational child care. The company serves families and their children ages 6 weeks to 12 years old, offering full-time care, before-and after-school care, and summer camp programs. Kiddie Academy's proprietary Life Essentials® curriculum, supporting programs, methods, activities, and techniques help prepare children for life. Kiddie Academy has received corporate accreditation from the globally recognized AdvancED accreditation system, signifying its commitment to quality education and the highest standards in child care. For more information, visit kiddieacademy.com or find Kiddie Academy on Facebook at Facebook.com/KiddieAcademy.
About Kiddie Academy® Franchising
Kiddie Academy Domestic Franchising is based in Maryland and operates over 210 academies in 29 states and the District of Columbia. With more than 40 new Academies projected to open within the next year, Kiddie Academy's network will grow to more than 250 open and operating locations in 2019. For more information, visit kiddieacademyfranchising.com.
SOURCE Kiddie Academy®