Bojangles’® and CRVA Announce Naming-Rights Agreement for Bojangles’ Entertainment Complex
November 28, 2018 // Franchising.com // CHARLOTTE, N.C. -Bojangles’ Famous Chicken ‘n Biscuits (NASDAQ: BOJA) and the Charlotte Regional Visitors Authority (CRVA) announced they have entered into an agreement to name the campus of Bojangles’ Coliseum and Ovens Auditorium Bojangles’ Entertainment Complex. The 10-year, $2.85 million agreement, which calls for interior and exterior signage featuring the new identity, underscores Bojangles’ deep commitment to the economic growth and development of Charlotte, where the company was founded more than 40 years ago and is headquartered.
“We are elated to have these Charlotte institutions extend their partnership with this naming-rights agreement,” said CRVA CEO Tom Murray. “Bojangles’ values the 63-year heritage of these two facilities in Charlotte, and this new agreement is yet another example of their commitment to our community. We are excited that the sites of so many high-profile sporting and entertainment events will soon be the Bojangles’ Entertainment Complex.”
“Just like that iconic eastside coliseum, Bojangles’ has been proudly serving the Charlotte community for decades,” said Randy Poindexter, senior vice president of marketing for Bojangles’. “Charlotte means a lot to us at Bojangles’. It’s where we started and where thousands of our team members and their families live and work. We’re thrilled to remain a part of the Eastside community and to continue our partnership with CRVA at this new level.”
Bojangles’ has held naming rights to the Coliseum since 2008. The new naming-rights agreement for the complex was presented to Charlotte City Council on Monday, Nov. 26 with a vote planned by the end of the year. The agreement is expected to go into effect Jan. 1, 2019. Each facility will maintain its name - Bojangles’ Coliseum and Ovens Auditorium - under the umbrella of Bojangles’ Entertainment Complex and promotion of the venues will include a consolidated website and social media channels.
The announcement comes on the heels of a groundbreaking for the construction of a connector facility between Bojangles’ Coliseum and Ovens Auditorium to give fans and performers a better experience. The new facility will add 35,000 square feet to the complex, including a pedestrian connection for the two venues, space for hospitality, new offices and storage as well as more concessions and public restrooms. The new facility is expected to open in fall 2019.
About Bojangles’, Inc.
Bojangles’, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles’ serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixin’s (sides) and Legendary Iced Tea®. At September 30, 2018, Bojangles’ had 759 system-wide restaurants, of which 316 were company-operated and 443 were franchised restaurants, primarily located in the Southeastern United States. For more information, visit www.bojangles.com or follow Bojangles’ on Facebook, Instagram and Twitter.
About the Charlotte Regional Visitors Authority
The Charlotte Regional Visitors Authority (CRVA) works to deliver experiences that uniquely enrich the lives of our visitors and residents. Through leadership in destination development, marketing and venue management expertise, the CRVA leads efforts to maximize the region’s economic potential through visitor spending, creating jobs and opportunities for the community. Brands supported by the CRVA include the Charlotte Convention Center, Spectrum Center, Bojangles’ Coliseum, Ovens Auditorium, NASCAR Hall of Fame, Charlotte Regional Film Commission and Visit Charlotte in conjunction with the region’s destination marketing brand. For more information, visit charlottesgotalot.com.
SOURCE Bojangles’, Inc.