El Pollo Loco Names Hector A. Muñoz Chief Marketing Officer

El Pollo Loco Names Hector A. Muñoz Chief Marketing Officer

Appointment Furthers El Pollo Loco’s Commitment to Strengthening its Leadership Team

COSTA MESA, Calif. - Nov. 27, 2018 // GLOBE NEWSWIRE // - El Pollo Loco, Inc. (“El Pollo Loco” or “Company”) (Nasdaq: LOCO), the nation's leading fire-grilled chicken restaurant chain, today announced the appointment of industry veteran Hector A. Muñoz as Chief Marketing Officer, effective December 3rd. Mr. Muñoz brings over 25 years of QSR experience and successful marketing leadership for some of the industry’s leading global brands. Mr. Munoz’s appointment comes on the heels of the addition of Jennifer Jaffe, El Pollo Loco’s first Chief People Officer, further strengthening the El Pollo Loco senior leadership team.

Mr. Muñoz was most recently Executive Vice President and Global Chief Marketing Officer at Church’s Chicken, where as a member of the Executive team, he led all global marketing efforts for both the Church’s Chicken and Texas Chicken brands, with leadership responsibilities for brand strategy and sales development. Under his leadership, Church’s Chicken recorded five consecutive quarters of positive global same store sales, the best performance of its kind in more than 10 years. Prior to Church’s, he spent six years as the U.S. Chief Marketing Officer for Popeyes Louisiana Kitchen, Inc., where he played a key role in achieving 24 consecutive quarters of positive same store sales. Mr. Muñoz also served as Vice President of Global Brand Image and New Concept Strategy for Burger King Corporation, where he held multiple positions over a 12 year period, and held marketing and advertising leadership roles for Long John Silver’s, Bruegger’s Bagels and Bozell Worldwide.

“It is a great pleasure to announce the appointment of Hector Muñoz, a talented marketing executive with a proven track record of driving brands and an inspirational role model and leader within the field,” said Bernard Acoca, President and Chief Executive Officer at El Pollo Loco. “As we continue to strengthen our Leadership team, Hector’s significant industry experience and knowledge, paired with his strong leadership skills, will be instrumental as we elevate our marketing to grow the love our customers have for the El Pollo loco brand.”

In his role as Chief Marketing Officer, Mr. Muñoz will be responsible for overseeing all Marketing and Brand Strategy functions, including menu and new product development, advertising and PR, digital and social media and consumer engagement for El Pollo Loco’s more than 480 company-owned and franchised restaurants.

“I am joining the El Pollo Loco family during an exciting time and look forward to working closely with both company and franchisee teams to further elevate the brand and its marketing initiatives to deepen the relationships El Pollo Loco has with its customers,” said Mr. Muñoz. “Growing up in the restaurant industry from a young age afforded me the experience and opportunity to truly understand restaurant operations from the ground floor, and as such, it is an honor to join El Pollo Loco to support their people-first mission and culture.”

A Los Angeles native, Mr. Muñoz grew up in the restaurant business, learning the ropes from his father, a successful restaurant entrepreneur. He earned a Bachelor of Science in Marketing Management from Cal Poly University and a Masters of Business Administration in International Business from the University of Miami. He serves on the President’s Council at the University of Miami and is an Executive Advisory Board Member for the Atlanta chapter of the American Marketing Association.

About El Pollo Loco

El Pollo Loco (Nasdaq:LOCO) is the nation's leading fire-grilled chicken restaurant chain renowned for its masterfully citrus-marinated, fire-grilled chicken and handcrafted entrees using fresh ingredients inspired by Mexican recipes. With more than 480 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah, and Louisiana, El Pollo Loco is expanding its presence in key markets through a combination of company and existing and new franchisee development. Visit us on our website at www.elpolloloco.com.

Like: www.facebook.com/ElPolloLoco
Follow on Twitter: @ElPolloLoco
Follow on Instagram: @ElPolloLoco
Subscribe: www.youtube.com/OfficialElPolloLoco
Join Loco Rewards:www.elpolloloco.com/rewards
Join our team:www.elpolloloco.com/careers

Media Contact:

Alecia Pulman
ICR
203-682-8200
LOCO@icrinc.com

Source: El Pollo Loco Holdings, Inc.

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Hungry Howie's Pizza
Hungry Howie's is currently EXPANDING! Top Markets are available for single or multiple unit development. Get the EDGE over the competition with...
LaRosa Grill
La Rosa started as a single restaurant in 1994 that has grown today, into a food chain for the most discriminating of taste, authenticity & value.
Wetzel's Pretzels
We are looking for franchise owners with an entrepreneurial spirit, a passion for food and a desire to delight guests.
Scooter's Coffee
The success of the Scooter's Coffee franchise is based upon a commitment to quality products, fast and accurate service, and always delivering...
PuroClean
Join the national insurance restoration service franchise that specializes in fire, mold, and water damage clean up. PuroClean offers a low investment
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.