Melt Shop Propels New Jersey Development with Opening of New Restaurant in Jersey City
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Melt Shop Propels New Jersey Development with Opening of New Restaurant in Jersey City

Pioneer of the Melted Sandwich Movement Debuts Its Second Garden State Restaurant at Newport Centre

December 03, 2018 // // New York - Melt Shop, the pioneer of the Melted Sandwich Movement, announced today that it has opened its newest corporate-owned location in Newport Centre, a Simon mall located in Jersey City, New Jersey. The new restaurant marks Melt Shop’s second location in Founder and CEO Spencer Rubin’s home state, coming on the heels of the recent opening in Rockaway last month.

Melt Shop continues to identify New Jersey as a key target market for development and has aggressive growth plans for the state as it seeks to expand its presence throughout the Northeast region. The new Melt Shop in Newport Centre is located in the food court on the mall’s third level by AMC Theaters. Melt Shop plans to open a third New Jersey location in 2019.

“The opening of our third restaurant in less than a month - two in New Jersey and one in Delaware - signifies the relentless momentum we’re experiencing. This year alone, Melt Shop has grown from eight to 13 restaurants with five additional in the pipeline that will open by Q2 of next year,” said Spencer Rubin, Founder and CEO of Melt Shop. “As we gear up for 2019, we’re energized by the success we’ve achieved in such a short period of time and look forward to bringing more Melt Shop restaurants to the Northeast and other key regions throughout the country.”

The new Melt Shop in Newport Centre features the company’s newest storefront design and kitchen package, which includes Melt Shop’s signature double-stacked conveyor oven that enhances food quality and shortens ticket wait times. Named one of Fast Casual’s Top 100 Movers & Shakers, the melted sandwich leader remains committed to providing its guests, franchisees and staff a product and experience unmatched in the fast-casual space.

Melt Shop is looking to grow and is seeking well-capitalized multi-unit franchisees in the Mid-Atlantic and Midwest regions, as well as in Florida, who are entrepreneurial, have a strong knowledge of their markets, and are excited to be a part of a culinary experience unmatched in the melted sandwich space. Since launching into franchising in September 2017, Melt Shop has added 20 restaurants to the pipeline and remains well ahead of its goal to open 100 locations by 2022.

About Melt Shop

Founded in 2011 in New York City, Melt Shop is a melted sandwich restaurant that uses only the best ingredients. As the pioneers of the melted sandwich movement, the company offers a variety of melted sandwiches, tots, tenders, salads, and shakes. Today, Melt Shop has grown to 13 locations in and around New York City, Pennsylvania, Minnesota, Delaware and New Jersey. Melt Shop does more than create melted sandwich masterpieces; it creates a culinary experience unmatched in the fast-casual space. For more information about Melt Shop, visit

About Newport Centre

An expansive retail destination for fashion, discovery and community, Newport Centre is located in the heart of Jersey City’s Hudson River waterfront community and is managed by Simon, headquartered in Indianapolis, Indiana. Located only minutes from Manhattan, Newport Centre is anchored by Macy’s, JCPenney, Kohl’s and Sears. The center features more than 130 specialty stores including a dining pavilion for shoppers to enjoy with full-service restaurants such as The Cheesecake Factory. Additional Simon information is available at Visit for the latest mall events and retailer updates. Newport Centre is on Facebook at and @NewportCtr on Twitter.

SOURCE Melt Shop



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