ComForCare Rolls Out Private-Duty Nursing Across Franchise System Elevating Level of Home Care to Wider Client Population
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ComForCare Rolls Out Private-Duty Nursing Across Franchise System Elevating Level of Home Care to Wider Client Population

  • Program debuts to enthusiastic response at ComForCare’s Annual Franchise Conference in Dallas
  • Goal is to have private-duty nursing adopted systemwide in 3-5 years

December 05, 2018 // // DETROIT - ComForCare Health Care Holdings, LLC, a premier provider of home care, is rolling out private-duty nursing across the franchise system. The announcement was made at the company’s annual franchise conference, held recently in Dallas. The move is part of ComForCare’s strategic plan to add programs across the health care continuum to serve older adults in a more holistic way and is the latest in a series of developments that will allow for a more continual transition of care without disrupting the client’s lifestyle at home.

Currently thirteen percent of ComForCare’s offices offer private-duty nursing, and those services are being met with rapidly increasing demand in those markets and across the system. Now, with a formal program in place, ComForCare’s goal over the next three to five years is to have every office obtain the infrastructure and accreditation to offer home care and private-duty nursing to its clients.

“Private-duty nursing is the future of our business. We are aligning home care with the processes and standards of certified home health agencies to elevate the level of care we can provide our clients and broaden the reach and impact of much-needed services,” said Steve Greenbaum, CEO of ComForCare and At Your Side Home Care. “Our goal remains to provide our clients with high quality care and to help them live their best life possible. This is one of those bold initiatives that will not only improve that experience and those services, but will also allow our franchise locations to serve a wider client population across U.S. and Canada in the months and years ahead.”

Over the past year, ComForCare’s headquarters has aggressively staffed and invested in the tools to support this program. Emily Wiechmann, RN, BSN and clinical program manager for ComForCare, joined the organization in May to overhaul the private-duty nursing program in-place and make it scalable for the entire franchise system. The expectation with this program is that existing franchise locations will advance their services to include this while future franchise prospects will adopt this expanded business model from day one.

“Private-duty nursing requires highly complex, hourly care for patients with very acute needs to ensure they are safe in their own home,” said Wiechmann. “The goal is for every office to be able to accept clients across the entire age spectrum and have the skills to take on cases that require a higher level of care due to physical restrictions, illnesses or chronic medical conditions.”

For more information about ComForCare, visit

About ComForCare

ComForCare is a premier provider of home care services with nearly 200 independently owned and operated locations in the U.S. and Canada helping older adults live independently in their own homes. ComForCare is committed to helping people live their best life possible and offers special programs for people with Alzheimer’s disease and other forms of dementia. Founded in 1996, ComForCare was acquired by private equity firm The Riverside Company in 2017 and now is part of a multi-brand franchise parent company, which has plans for continued expansion of service brands across the continuum of care for aging adults. ComForCare operates as At Your Side Home Care in Houston. For more information, visit

Media Contact:

Sarah Lofdahl
BizCom Associates




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