Jersey Mike’s Franchisee Dan Markel Commits To Exclusive Rights For The Hummus & Pita Co.’s California Expansion
The healthy Mediterranean concept plans to open its first location in 2019
December 21, 2018 // Franchising.com // LOS ANGELES, CA - The Hummus & Pita Co., the largest and fastest growing Mediterranean concept in the U.S., is partnering with known Southern California multi-concept operator Dan Markel as a 100-unit development agent for the state of California. The first California lease has been signed, located at 1245 Garnet Ave. in San Diego, and is expected to open in 2019.
Markel is an experienced franchise operator whose portfolio boasts one of the top five revenue-producing stores in the country for Jersey Mike’s. His long and diverse career also includes apartment syndication, investment, and founding several start-ups, but Markel has currently focused his efforts on growing his restaurant holdings, with an emphasis on developing his upcoming The Hummus & Pita Co. locations.
Dan Markel explains, “The Hummus & Pita Co. is the right concept, at the right time, and with unlimited growth potential. We will have 10-20 franchise partners building 5-10 locations each, and for the same fees and royalties they would normally pay, they also get our experienced team as added support. Real estate is quickly becoming a tenant’s market, and we are targeting lower price conversions - which most franchisors don’t allow - but my focus is setting-up my franchises to get the highest ROI possible.”
Fast casual Mediterranean represents incredible opportunity for franchisees, with Mintel’s 2018 U.S. Flavor Trends report finding that Middle Eastern cuisine on U.S. restaurant menus grew 32 percent between 2015 and 2017.
The fresh and healthy Mediterranean concept has been delivering guilt-free, homemade cuisine to the masses since 2011. All menu items are made-from-scratch on the premises at each location, using only the freshest ingredients available to ensure high-quality, flavor-focused eats for every guest. The Hummus & Pita Co. stands out from other Mediterranean concepts for its freshly-baked pita and laffa breads, wide variety of vegetarian dishes, and meats cooked in a traditional taboon oven. The brand’s iconic dessert hummus will also be available at all Los Angeles stores.
The Hummus & Pita Co. currently operates five stores in New York City, Brookfield, Connecticut, and Bellworks, New Jersey. Their high sales volume, coupled with high consumer demand, proves the brand is more than ready for its coast-to-coast expansion, which includes additional openings planned in Denver, Colorado and Detroit, Michigan.
The Hummus & Pita Co. is partnered with Fransmart, the industry-leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, The Halal Guys, and Qdoba Mexican Grill, as their exclusive franchise development partner to grow the brand. They are currently looking for experienced multi-unit foodservice operators to develop franchise territories in major markets.
About The Hummus & Pita Co.
The Hummus & Pita Co. is a New York City-based concept that brings healthy, homemade Mediterranean cuisine to the masses in a comfortable and inviting environment. All menu items are made-from-scratch on the premises, using only the freshest ingredients available to ensure high-quality flavor-focused eats at every visit. The concept has been named one of “13 New York Fast Casuals to Watch” and “11 Restaurant Franchises on the Cusp of Greatness” by QSR Magazine, and their signature Dessert Hummus was dubbed one of “America’s Most Innovative Menu Items” by QSR in 2017. The Hummus & Pita Co. currently operates five locations in New York City, Brookfield, Connecticut, and Bellworks, New Jersey, with additional units in development in Denver, Detroit and Los Angeles. For more information, visit www.hummusandpitas.com.
Fransmart is the global leader in franchise development, turning emerging restaurant concepts into national and global brands for over 10 years. Company founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries and Qdoba Mexican Grill from 1-5 unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 3,000 restaurants in 45 states and 35 countries. Fransmart and their partner brands are committed to franchise development growth - as of 2015, over 1,000 new restaurants are in development across their current portfolio.
SOURCE The Hummus & Pita Co.