Meineke Revs Up Louisville with New Center Opening
New location continues strong nationwide expansion trend for Total Car Care brand
January 08, 2019 // Franchising.com // LOUISVILLE, Ky. - The chequered flag is waiving as Meineke’s opening in Louisville signals a victorious moment for local drivers.
Owned and operated locally, the service bay doors are now open for business to area customers. Bryan Brown, a local resident and multi-unit owner of 12 Meineke locations in the Kentuckiana area, welcomes the community and commuters to experience Meineke’s pledge firsthand: “Taking Care of Your Car Shouldn’t Take Over Your Life.”
Situated at 1019 Dupont Rd., the new location benefits from the brand’s customer loyalty and reputation as America’s trusted total car care partner. The shop offers a comprehensive line of car care services, from routine oil changes to extensive car repair. It is open six days a week, Monday through Friday from 7:30 a.m. to 6:00 p.m. and Saturday from 7:30 a.m. to 5:00 p.m.
“Trust is everything and no other car care brand has earned that with drivers more than Meineke. I am very proud to bring it to Louisville,” said Brown. “There is already so much excitement for the new center here in Louisville that I can clearly see the need exists for a center with Meineke’s reputation. Plus, we’ve created rewarding job opportunities for car technicians.”
Brown has always had a passion for cars. Right out of high school, he started working at an auto parts store where he began to build his knowledge around the automotive industry. From there, he moved onto the automotive service business and became the operations manager for Meineke, where he trained new franchisees the ropes of owning a Meineke. In 1997, Brown decided that if he can train new franchisees how to run a Meineke, then he also could be a successful business owner and that is when he launched his first Meineke location. Fast-forward 20 years, Brown now has 12 locations with two additional in development.
“After working closely through the franchise investment and launch process with the support of Meineke’s franchise development team, Bryan is ready to set up and steer local drivers in the right direction when it comes to car care,” said Jon Gaiman, chief development officer of Driven Brands, the parent company of Meineke Car Care Centers, Inc. “We are confident that Bryan’s seasoned business skills will shine and make Meineke of Louisville the new ultimate car repair center. He represents the ideal franchisee - a savvy entrepreneur that is ready to use business expertise and the benefits of our franchise support system to push this location to be the best in town.”
Today, there are more than 800 locations currently open nationwide. The opening in Louisville reflects the momentum behind the brand. Meineke’s robust customer rewards program, Meineke Rewards (MCC Rewards), provides convenient, mobile device access to redeem points earned through services and maintenance bonuses. Points are used for free service visits and the mobile app can be used to book appointments online, track points and store maintenance information. MCC Rewards members also receive free towing to a Meineke location.
Meineke is just one of the automotive industry mainstay brand names included under the Driven Brands umbrella. Driven Brands encompasses names well recognized for the services they have been providing businesses and consumers alike over a combined 130 years. In 2006, Driven Brands created the largest family of automotive aftermarket service companies in the country under every major automotive vertical, including repair and maintenance, paint and collision, distribution and quick lube. With over 2,500 centers in North America positioned strongly for continued growth, Driven Brands is the number one choice when considering a franchise is the automotive industry.
For more information on Meineke in Louisville, please visit https://www.meineke.com/locations/ky/louisville-2801/.
Meineke Car Care Centers, Inc. is a division of Driven Brands, Inc., the leading automotive aftermarket franchisor in the world. Founded in 1972, Meineke has more than 800 centers that service approximately 3 million cars a year. In recent years, Meineke has expanded its product offerings to better meet the demands of its customers and a changing marketplace, becoming the “total car care” brand. Meineke continues to be ranked as one of the best franchise opportunities in the country.
All Points PR
Media Relations Lead
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