PizzaRev Introduces “Craft Your Half” - Coupling Value with Health
Leading Fast-Casual Pizza Brand Kicks Off 2019 with Unmatched Deal
January 10, 2019 // Franchising.com // LOS ANGELES - PizzaRev, a leader in the booming fast-casual pizza category, today announced the launch of “Craft Your Half,” its newest promotion offering guests a half-pizza and side salad option for only $6. “Craft Your Half” brings diners the most attractive price point in the segment among similar meal options and introduces a lower calorie option for health-conscious consumers.
“January is a time when consumers seek post-holiday value and are increasingly aware of their health and food choices. ‘Craft Your Half’ meets both of those needs, and meets them more competitively than any other fast-casual pizza brand,” said PizzaRev Chief Marketing Officer Renae Scott. “‘Craft Your Half’ continues PizzaRev’s legacy of revolutionizing the pizza segment with our approach to menu innovation–while offering diners exactly what they’re after.
The “Craft Your Half” promotion includes a fully customizable Roman Thin Crust half-pizza and a side salad with choice of dressing. For an additional charge, alternative crust options are available, including traditional, gluten-free or CAULIPOWER. “Craft Your Half” will be available at all domestic PizzaRev locations beginning today.
The “Craft Your Half” promotion follows PizzaRev’s partnership with CAULIPOWER announced late last year, which introduced the nation’s #1 cauliflower pizza crust brand to diners at its locations across the United States. PizzaRev also leads the charge in accommodating those with dietary needs, offering several options for guests who follow gluten-free, vegan, vegetarian and other lifestyles, further demonstrating the brand’s unmatched understanding of today’s consumer.
To find your nearest PizzaRev location and enjoy the “Craft Your Half” promotion, visit https://pizzarev.com/locations.
Founded in Los Angeles in 2012, PizzaRev is the Craft Your Own™ fast-casual pizza concept that reinvented the way America eats its favorite food. Guests are empowered to fully customize a personal-sized 11" pizza for one price. Homemade dough options, flavorful sauces, all-natural cheeses, and more than 30 artisanal toppings, everything is on display at PizzaRev and crafted right before your eyes. The pizzas are then fired in a 900-degree, stone-bed oven which produces a crispy Roman-style pizza in just three minutes.
In 2017, Cleveland Avenue, LLC, a Chicago-based accelerator that strategically invests in innovative, consumer-focused restaurant, food and beverage concepts, became a strategic partner and majority investor in PizzaRev.
PizzaRev is currently franchising and operates 44 locations across Mexico and nine states: CA, CO, NV, TN, SD, NY, LA, TX, VA. Visit www.PizzaRev.com for the latest company news and location information. You can also find PizzaRev on Facebook, Twitter and Instagram.
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