Seva Beauty® Partners with The World's Largest Shopping Mall Operator- Simon Property Group
January 11, 2019 // Franchising.com // On December 10th, Simon Malls and Seva Beauty® closed out 2018 by entering into one of the most intriguing and strategic retail partnerships of the year.
Amidst the ever-changing world of retail, services continue to reign supreme. It is also no secret that A-malls, like Simon, remain a top destination for consumers and steadily draw masses of the perfect demographic for the beauty business. This is why experts are saying that the new partnership is a match made in retail heaven.
This comes right on the heels of Seva Beauty® unveiling their brand-new Studio design which sent shockwaves through the real estate world, just last month. Now, word has it that the company is slated to make another game changing announcement about an iconic furniture partner, who will keep this beautiful design on budget.
And while securing a partnership with the World’s largest mall operator is no easy feat, it did not come without substantial evaluation. Seva Beauty® collaborated with Simon Property Group to test the Fast-Casual Spa concept with one Kiosk and one In-Line location beginning in 2016. Based on the success of these pilot locations, moving forward with a national rollout was an easy decision.
“Seva Beauty® brings unprecedented recurring customers and adds the experience that more shopping centers are looking to provide for their shoppers. Spa services that can be done in 15 minutes or less, was not just an idea; it was a solution to a problem. Women are busy with work and family and life” said Maniatis “Seva Beauty® offers More Beauty, Less Time™, so people can spend time on what is really important to them, while still looking and feeling good.”
In addition to the success of the pilots, it was the recent rebranding and up scaling of the brand, along with Seva Beauty’s clear value proposition of “time” that also helped solidify the agreement with the mall giant.
The partnership will open up over 200 potential venues to the Seva Beauty® system and to its Franchisees.
About Seva Beauty®
Seva Beauty® is the pioneer of the “Fast-Casual Spa" offering services such as Brow Shaping, Lash Extensions, Brow Tinting, Facials, and Makeup. Most services can be performed in 15 minutes or less. Seva Beauty® currently operates in 29 States and Puerto Rico with plans to continue growing both nationally and internationally. Today, Franchisees from coast to coast can join a company that has a proven track record, a reputation of being core value driven and a mission of bringing Beauty to the People®. Ranked in Entrepreneur Magazine's Top 100 Fastest Growing, Top 25 New, and Top 500 Franchise categories! For more information visit, www.sevabeauty.com
SOURCE Seva Beauty