Deka Lash Adds Experienced Franchise Developer to Team
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Deka Lash Adds Experienced Franchise Developer to Team

CANONSBURG, Pa. - (BUSINESS WIRE) - January 16, 2019 - Deka Lash, the experts in eyelashes, is proud to announce the addition of Ms. Heather McPherson to the Sales Development Team. “Heather is a highly respected industry veteran with a wealth of experience in franchising. We are thrilled to bring in someone of her caliber to work with our franchisees and help add to our rapid growth,” says Michael Blair, Co-Founder and CEO of Deka Lash.

Deka Lash provides semi-permanent eyelash extensions featuring a unique in-studio experience, online booking and extended hours including evening and weekend appointments. Deka Lash’s highly-trained and licensed lash artists take their time to ensure quality applications, individually designed to fit the client’s eye shape and lifestyle.

Heather comes to the brand with an impressive and diverse background. Starting out in the medical field, then moving into franchising with Sylvan Learning Centers and FranFund, the industry leader in franchise financing, where she was the Senior Funding Consultant. “I enjoyed assisting hundreds of entrepreneurs in finding just the right way to fund their dream of business ownership,” says Heather.

Through a work connection she was introduced to the Deka Lash concept and was immediately intrigued. “I have had lash extensions for years and I am passionate about elevating fashion, beauty and wellness businesses while helping entrepreneurs achieve their dreams.” Heather believes each relationship begins on a foundation of honest integrity, fearless confidence, positive optimism and balance. “I could not have found a more perfect match in Deka Lash. This company and its leadership meet all of these foundational truths for me. I am beyond honored to play a small role with this talented family.”

“This year will be another great year for Deka Lash with more than 50 studio openings and launching the brand internationally,” said Michael. “I am looking forward to working closely with Heather and confident she will be a great addition to our already dynamic development team.”

About Deka Lash

Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash studios are modern retail salons which apply semi-permanent custom eyelash extensions by highly trained lash artists to the clients' own lashes, providing a variety of unique looks and styles. The leading eyelash concept in innovation, Deka Lash began franchising in 2016 and to date has 48 studios open in 20 states. For additional information visit dekalash.com.

Media Contact:

Barbara Carrera Holland
CH Media
602.404.7561
chmedia@cox.net

SOURCE Deka Lash

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