Shred415 Accelerates Franchise Development Efforts for 2019
High-Intensity Interval Training Fitness Concept Projects 50 Locations Open by Year-End
CHICAGO - Jan. 22, 2019 // PRNewswire // - Shred415, a high-intensity interval training fitness concept combining strength training and treadmill work, announced today its significant achievements in 2018. The brand signed 80 franchise agreements and onboarded its first area representative, fueling the brand to continue its strategic growth in target markets in and beyond 2019. The company's ongoing success has reinforced its position as the leading interval-based fitness concept for communities around the country as it propels to 100 locations.
Last year marked a significant year in development for Shred415 as it celebrated its one-year of franchising milestone. The news of the brand's rapid growth landed itself a spot-on Entrepreneur's "Our Top 10 Franchise Categories for 2019". This year is all about building upon the momentum gained in 2018, and Shred415 intends to accelerate development efforts. The brand aims to sign 200 new agreements in 2019 by breaking into new markets such as California, Colorado, Florida, New York and Washington.
"Shred415's explosive success indicates that the brand's national domination is just beginning. Our business model truly works and will only continue to help us grow tremendously in 2019," said Bonnie Micheli, co-Founder of Shred415. "It's been just over a year since Shred415 began franchising. Once upon a time, we only existed in Chicago, but we've expanded beyond the Midwest, and now there are Shred415 studios popping up in cities across the country. Of course, we have to credit the passion instilled in our franchisees. They have been the driving force behind these achievements," continued Tracy Roemer, co-Founder of Shred415.
Shred415's 2019 goals remain focused on building an unmatched, overall brand experience to clientele, day-after-day. With that in mind, the company is determined to cultivate genuine, trusting and positive relationships with its customers – in and outside of its studios. The goal is simple: to give Shredders an experience that allows them to feel like the best version of themselves, while providing constant motivation and energy throughout their workouts. Additionally, new this year, the brand will be expanding its ShredGives program – where Shredders can host a private class and a portion of the proceeds will go to an organization of their choice.
Today, Shred415 is seeking qualified, community-minded franchisees with a passion for the fitness industry to continue its growth through single and multi-unit franchise deals. For franchise prospects who are committed to purchasing multiple studios, Shred415 offers a reduction in the franchising fee for each location.
Founded in 2011 by friends and fitness professionals Bonnie Micheli and Tracy Roemer, Shred415 is a growing interval-based fitness concept that's more than a workout; it's a family-friendly, all-inclusive athletic environment that delivers a sense of belonging and accomplishment. The name comes from the combination of strength training and treadmill work (strength + tread = Shred), divided into four 15-minute intervals alternating between speed and endurance drills on top-quality treadmills and strength and functional movement training on the floor. Each class is designed to increase muscle and burn calories in a fun, fast-paced workout tailored to every individual's level and goals. Based in Chicago, IL, the franchise has nine locations currently open in urban and suburban metro markets throughout the Midwest and aims to have 100 studios set to open to the public by the end of 2019. With a proven business model and impressive revenue potential, the Shred415 franchise offering presents an unmatched investment opportunity in the continuously booming fitness industry that shows no signs of slowing.
Fishman Public Relations