BirthdayPak is Expanding into Ann Arbor & Detroit, Michigan!
January 29, 2019 // Franchising.com // Springfield, PA - BirthdayPak announced that its parent company, 365Direct LLC, will be launching a company-owned market, bringing BirthdayPak to affluent females in the Ann Arbor and Detroit area this spring. Brad Pielet will be managing the Business Development in this new market. Brad brings a strong background in print and digital advertising sales and has been an entrepreneur for almost 20 years.
“BirthdayPak is really unique”, says Brad. I’m looking forward to introducing this profitable marketing program to the businesses in Detroit, while helping women celebrate their special day.”
BirthdayPak has grown significantly from a single market in Springfield, PA to having multiple markets across 22 states. Since its inception, BirthdayPak has delivered more than 4.2 million happy birthday greetings in the mail. This translates to nearly $338,000,000 in gift cards that have been sent to BirthdayPak recipients over the past 9 years! That’s a significant amount of birthday gifts!
The BirthdayPak marketing platform helps upscale businesses, such as restaurants, day spas and boutiques, reach their best potential customers. The beautifully printed and mailed “birthday gift” features as many as eight gift cards from this exclusive group of businesses in the immediate community. The women who receive BirthdayPak have discretionary income and are about to celebrate their birthday.
In addition to direct mail, BirthdayPak has sent millions of emails to recipients with high deliverability and open rates. This multi-channel marketing platform keeps the BirthdayPak recipients engaged throughout the year. The BirthdayPak business model has a history of positive performance and extremely high client retention rates. The above average response rates, and additional branding opportunities through a digital experience, provide a winning combination.
BirthdayPak is expanding nationwide through franchising. If you, or someone you know, has an interest in learning more about this exciting business opportunity, please visit www.BirthdayPakFranchise.com or call 888-206-0083.