Young Entrepreneur Finds Passion in Deka Lash Brand
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Young Entrepreneur Finds Passion in Deka Lash Brand

Employee Works Hard to Earn Business Ownership

CANONSBURG, Pa. - (BUSINESS WIRE) - January 30, 2019 - Proving that dreams can come true with hard work and determination, Nicolette Ventura has set her sights on building a business and an empire.

Nicolette Ventura has always loved beauty, from the time she was a little girl coloring her Barbie doll’s hair to the make-shift salon at her home where she would put in hair extensions, do manicures and, with a line out the door, have girlfriends come over to have homecoming and prom make-up applied. “I have always loved making someone feel beautiful and confident,” says Nicolette.

Born into a strong Italian family, she was raised to be passionate about the things she loved and work hard for them. “I have had a strong work ethic since I was very young and have always been motivated.” Having been in dance, modeling and pageants since 4 years old, Nicolette has been a go-getter. During her senior year she was 1st runner up in Ms. Pennsylvania Teen USA, then she graduated high school and knew she wanted more. She left friends and family and moved across the country to Los Angeles, where she pursued modeling and attended Aveda Institute of Los Angeles for Cosmetology. In her studies she found what she enjoyed and did not like in the beauty field and also found herself a bit homesick, so back to Pennsylvania she went.

Once back, she applied for a job opening for eyelash extensions, and there is where she met Deka Lash and Michael and Jennifer, founders of Deka Lash. She began her training at the Green Tree studio, and through much practice she found her passion in lash extensions. Her hard work did not go unnoticed, and she quickly rose to be manager. “I treated this studio like it was my own, and the Blairs noted my hard work and promoted me to studio manager. They were building the Deka Lash franchise concept nationwide, and I was entrusted with their studio. It was my family and it was a true joy to come to work every day.” As the franchise brand was demanding more of the Blairs’ time, they made the decision to sell some of their corporate locations. Nicolette knew this was her opportunity. “It was not an easy process, but through a lot of hard work and effort this became my studio, and I could not be more proud to be a Deka Lash franchisee and work with this great family.”

“After just a few months of working with Nicolette, I knew she was special even though she was young. She was hardworking, dependable, and highly motivated,” says Co-Founder and Chief Experience Officer Jennifer Blair. “These qualities along with her great personality made her a good lash artist and manager. When she came to me and asked how she can own the studio, there wasn’t a doubt that she would make a good owner also. Nicolette is a reminder that we are not only creating a beauty brand, but we are making dreams come true.”

And this is only the beginning for Nicolette’s entrepreneurial ventures. “My plan is to open up at least two additional studios in the future. I have the support of family and friends, and the Deka Lash Corporate team’s guidance and training has made me a strong franchisee and my studio successful - what more could I ask for?” With nearly 12 thousand Instagram followers (@nicoletteventura), this young entrepreneur in making her beauty mark, and Deka Lash is excited to have her as part of the team.

About Deka Lash

Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash studios are modern retail salons which apply semi-permanent custom eyelash extensions by highly trained lash artists to the clients’ own lashes, providing a variety of unique looks and styles. The leading eyelash concept in innovation, Deka Lash began franchising in 2016 and to date has 49 studios open in 20 states. For additional information visit

Media Contact:

Barbara Carrera Holland
CH Media

SOURCE Deka Lash



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