First Watch Expands Reach In Lexington
The new daytime cafe is the fourth Lexington location owned by Bluegrass FW, LLC
February 08, 2019 // Franchising.com // LEXINGTON, Kentucky - First Watch, the popular breakfast, brunch and lunch restaurant with three existing locations in Lexington, has opened its fourth area restaurant off of Nicholasville Road. The free-standing First Watch opened for business on Monday at 119 West Reynolds Road. The 4,200-square-foot eatery employs about 25 people.
This new First Watch is the eighth First Watch restaurant that has opened in the Lexington and Louisville markets as part of an agreement with Kentucky-based Bluegrass FW, LLC. The group first opened First Watch in Lexington in September 2012 and is now continuing its expansion throughout Kentucky and southern Indiana. Owner Gary Holland also owns and operates a Skyline Chili and La Rosas restaurants in Lexington.
“Since we first opened First Watch in Lexington in 2012, we’ve seen nothing but wonderful support from the community here,” said Gary Holland, owner of Bluegrass FW, LLC. “During the past seven years, the brand has grown and evolved tremendously. We can’t wait to show off our new restaurant design off Nicholasville Road and to serve our friends and neighbors at First Watch in Lexington for years to come.”
First Watch’s curated menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients. It includes crave-able items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant offers healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables and cage-free eggs as well as more indulgent, traditional breakfast, brunch and lunch offerings.
First Watch on West Reynolds Road also serves the restaurant’s new Project Sunrise coffee, grown by an independent group of female farmers in Huila, Colombia, called Mujeres en Café. The restaurant also offers options from its Juice Bar - including the best-selling Kale Tonic - juiced in-house daily using only the highest quality fruits and vegetables.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.
About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as one of TripAdvisor’s Best Restaurant Chains for 2019, one of Business Intelligence Group’s Best Places to Work in 2018 and as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 350 restaurants in 32 states, including more than 300 First Watch restaurants and 55 The Egg & I restaurants and one Sun & Fork restaurant. For more information, visit firstwatch.com.
SOURCE First Watch
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