Cherry Blow Dry Bar Blows Into Massachusetts
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Cherry Blow Dry Bar Blows Into Massachusetts

First franchisee-owned location to open in Shrewsbury

February 11, 2019 // // CHERRY HILL, N.J. - Cherry Blow Dry Bar - a premium salon that offers express services including blowouts, hair extensions, makeup services and treatments - is headed to Massachusetts, with a location slated for Shrewsbury.

The new salon will be located at 193 Boston Turn Pike Road and is slated to open in March of 2019. The salon will be owned and operated by husband and wife team Jeeva and Latha Sivaprakasam. The company’s expansion into Shrewsbury is a part of a statewide expansion initiative, with company plans calling for the establishment of 15 salons throughout the greater area over the next several years.

“We are thrilled to introduce the Cherry Blow Dry Bar brand to the Shrewsbury community as the first salon in Massachusetts,” said Latha. “It has been a goal of ours to be business owners and we saw the perfect opportunity to open a Cherry Blow Dry Bar as there is nothing like it in our community. Further, we have the chance to help women of all ages in our community look and feel their very best for any occasion. We couldn’t be more excited.”

Cherry Blow Dry Bar offers blowouts for hair of any length starting at about $35.99. Customers can pick and choose from the salon’s styling menu which includes nine different hairstyles - from updos and beachy waves to braids and voluminous curls. Salons offer three types of memberships, starting at about $69.99 for two monthly blowouts.

Although Cherry Blow Dry Bar primarily focuses on blowouts, other beauty services such as hair extensions, treatments, makeup application and even scalp massages are also offered.

“Cherry Blow Dry’s affordable prices and premium services will put a smile on every guest’s face, and give her the extra boost of confidence a woman may need to conquer her day,” said Latha.

"Our continued growth throughout the East Coast and beyond is a true testament to the brand’s appeal,” said Fred Vicario, CEO of Cherry Blow Dry Bar. “We couldn’t be more excited about expanding our footprint into Massachusetts and welcoming the Sivaprakasams to our team. Their passion and enthusiasm for the brand align with what we look for in franchisee partners, and we’re confident that their Shrewsbury location will thrive. "

Today, there are 18 salons open and operating in seven states - Florida, Georgia, New Jersey, Pennsylvania, Alabama, Louisiana, and Virginia - with nearly 80 more under various stages of development throughout the country.

For more information about Cherry Blow Dry Bar, visit

About Cherry Blow Dry Bar

Launched in 2013 and franchising since 2015, Cherry Blow Dry Bar is an expanding franchise that provides premium express services including hair blowouts, hair extensions, makeup services and treatments for a perfectly finished look, all at affordable prices through a unique membership model. Today, there are 18 Cherry Blow Dry Bar salons open and operating in seven states, with nearly 80 more in various stages of development. For more information, please visit

Media Contact:

Josephine B. Mallari
Franchise Elevator PR
(847) 239-8141

SOURCE Cherry Blow Dry Bar



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