Beauty Brand Pushes the Technology Envelope!
February 15, 2019 // Franchising.com // It’s not easy staying up to date nowadays. Technology moves at the speed of light, and its impact touches everything around us. The beauty industry is no exception, and while many beauty businesses have struggled to find their footing, a few companies, like Seva Beauty, ® have had technology engrained in their DNA since inception.
Vas Maniatis, Seva Beauty’s Founder and COO, has always led his company by leveraging the best technology available for both consumers of the brand, as well as his Franchisees.
“A lot of the systems we put in place, early on, seem standard now a days, but we were the first to implement them! Take our self-service iPad check-in system, for example. In 2010, we pioneered that process to help streamline efficiencies in the Studio. No one else was doing this at the time!” Said Maniatis who actually developed Seva Beauty’s first Point of Sale (POS) system himself.
Additionally, Seva Beauty has always empowered its franchisees with online portals for important business practices such as ordering supplies, marketing materials, and offering a state-of the-art Applicant Tracking System, for hiring staff. Every Studio comes equipped with remote web-viewing capabilities from any device.
Training, coaching and evaluations have been conducted virtually for years and have allowed for immediate and frequent assistance to Franchisees, as needed, all while reducing their carbon footprint. “In the near future, you will see our teams training with ‘Smart Glasses’, like Google Glass. This technology will allow Franchisees and their staff to utilize virtual viewing from the trainer’s perspective. It’s truly amazing.” Said Maniatis.
Seva Beauty’s emphasis on technology was also evident in September 2018. The brand, who is headquartered in Humacao, Puerto Rico was able to continue operations normally even after being hit by hurricane Maria. In a recent interview, Maniatis reminisced about this time: “I was proud to validate our well-planned business infrastructure. Once more we confirmed that we have the right people, processes, content, and technology in place. This is the heart of our company.” This outcome was far from happenstance! It was the result of years of implementing a thought-out business architecture that leveraged key aspects of technology.
Other innovative technologies along with some common ones, like video conferencing, are used for scaling their business and making it possible to hire the best corporate talent without a restriction on geography. Having employees distributed all over the world allowed for a blockchain effect in times of crisis, like the hurricane.
Utilizing technology in every aspect of their business has created a solid foundation for Seva Beauty and its Franchisees. It has also allowed this beauty-based company to thrive during the technology boom, times of crisis, as well as during the changing face of retail.
About Seva Beauty®
Seva Beauty® is the pioneer of the “Fast-Casual Spa" offering services such as Brow Shaping, Lash Extensions, Brow Tinting, Facials and Makeup. Most services can be performed in 15 minutes or less. Seva Beauty® currently operates in 29 States and Puerto Rico with plans to continue growing both nationally and internationally. Today, Franchisees from coast to coast can join a company that has a proven track record, a reputation of being core value driven and a mission of bringing Beauty to the People®. Ranked in Entrepreneur Magazine's Top 100 Fastest Growing, Top 25 New, and Top 500 Franchise categories! For more information visit, www.sevabeauty.com.
SOURCE Seva Beauty®
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