Hard Rock International Launches New Online Rock Shop® Featuring Exclusive Online Merchandise
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Hard Rock International Launches New Online Rock Shop® Featuring Exclusive Online Merchandise

New E-Commerce Platform Makes Hard Rock's Iconic Merchandise Accessible to Customers Around the World

HOLLYWOOD, Fla. - Feb. 19, 2019 // PRNewswire // - Iconic restaurant, hospitality and lifestyle brand Hard Rock International announces the opening of its digital doors with a new online Rock Shop®. Hard Rock's world-renowned Rock Shop, which provides an electric shopping experience for music lovers around the globe, will bring this same in-store experience to online shoppers' computers and mobile devices.

The new website will feature fan-favorite merchandise such as classic tees, hats, collectible pins, glassware and other collectible items from cities around the world, as well as online exclusives and limited-time offers that can only be found within the new online Rock Shop. Customers are encouraged to shop the online Rock Shop to stay up-to-date with new items that will be added weekly, featuring various locations worldwide, to create their own legendary collection.

"Our customers love visiting our Rock Shops all over the world, and we're excited to bring the same quality to their computer or mobile phone to add another level of convenience to fans' shopping experience," said Edward Deutscher, Senior Vice President of Merchandising and eCommerce at Hard Rock International. "Hard Rock International is committed to delivering a world-class online store for customers by providing an experience that creates an emotional connection with the brand through a memorable and seamless shopping journey."

The online Rock Shop, which officially launched Monday, Jan. 28, 2019, celebrates Hard Rock's commitment to fans worldwide and extends the brand's presence by driving new retail strategies.

Fans looking to make their first online purchase through the new platform can visit https://shop.hardrock.com. Those looking to dine in and visit the Rock Shop in person can find their local Cafe and make a reservation by visiting www.hardrock.com/cafes/. For additional information on the Hard Rock Cafe brand, please visit www.hardrock.com.

About Hard Rock International

With venues in 76 countries, including 184 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include Piccadilly Circus and Oxford Street in the United Kingdom, Djerba, Tunisia, Gran Canaria, Spain, and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.

SOURCE Hard Rock International



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