GNC Campaign Reminds Consumers that Not All Diets are Created Equal
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GNC Campaign Reminds Consumers that Not All Diets are Created Equal

PITTSBURGH - Feb. 20, 2019 // PRNewswire // - GNC Holdings, Inc. (NYSE: GNC), a leading global health and wellness brand, announces the launch of Programs that Fit, a new campaign focused on a range of solutions to help individuals build customized programs to meet their diet and lifestyle goals.

"Many companies offer a single product and make unilateral promises to everybody," said John Learish, SVP of Marketing at GNC. "We believe strongly that one solution does not fit all and are combining the mindset of customization and collaboration with our selection of high-quality, science-based products that can change people's lives for the better."

Consumer demand for diet products continues to drive significant opportunity in the supplement market. GNC continues to add to its diet and weight management product mix and has implemented multiple new initiatives and programs to support its customers in their health and wellness pursuits, including customized supplement recommendations, meal plans, fitness tips, and other tools and resources.

Among the key products being highlighted in GNC's Program's That Fit campaign are:

  • Slimvance - No matter which diet program you choose, Slimvance is an all-natural, botanical blend that will enhance your results in as little as two weeks.
  • Lean Shake 25 Powder - A part of GNC's 'Total Lean' line, this low-calorie powder boosts a user's weight loss journey and long-term weight management. This product supports healthy cholesterol levels, fuels metabolism and maintains lean muscle tone.
  • Keto-Friendly Products - As the ketogenic diet grows in popularity, GNC's keto-friendly supplements offer easy, quick fat options that can be incorporated into your diet, including MCT oils and meal replacements.

"In the last few years, the weight management category has become a crowded space, making it harder for consumers to find the right solution for their health and wellness needs," Learish said. "GNC's 'Programs that Fit' simplifies the process - providing a roadmap for consumers to help them understand their options, narrow down which plan will meet their goals and showcase how nutritional supplements can complement their unique program."

To learn more and see the rest of GNC's personalized diet solutions, visit www.gnc.com/programs-that-fit.html.

About GNC

Headquartered in Pittsburgh, Pa., GNC Holdings, Inc. (NYSE: GNC) is a global health and wellness brand that helps people live well. The company is known and trusted for quality performance and nutritional supplements, and its broad assortment features innovative private-label products as well as national recognized third-party brands, many of which are exclusive to GNC.

GNC's diversified, multi-channel business model has global reach and a well-recognized, trusted brand, and provides customers with excellent service, product knowledge and solutions. The company reaches consumers worldwide through company-owned retail locations, and domestic and international franchise activities, and e-commerce. GNC also has exceptional innovation and product development capabilities, manufactures products for third parties and generates revenue through corporate partnerships. As of September 30, 2018, GNC had approximately 8,500 locations, of which approximately 6,400 retail locations are in the United States (including approximately 2,200 Rite Aid franchise store-within-a-store locations) and franchise operations in approximately 50 countries.

Media Contacts:

GNC Media
GNCMedia@zenogroup.com

SOURCE GNC Holdings, Inc.

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