The Camp Transformation Center Taps Catia Morgan as Vice President of Franchise Operations
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The Camp Transformation Center Taps Catia Morgan as Vice President of Franchise Operations

International Fitness Franchise Welcomes Industry Veteran to Team

March 04, 2019 // // CHINO HILLS, Calif. - The Camp Transformation Center, a national brand featuring fitness centers that focus on inspiring powerful physical and emotional transformations, announced today that it has hired Catia Morgan as its new vice president of franchise operations.

Morgan, a franchise industry veteran, will play an integral role in growing The Camp’s franchise footprint in the upcoming years and will also strategically support new and existing franchisees, guiding them toward success.

“We are thrilled to welcome Catia to The Camp family. Her proven passion for growing brands and commitment to helping franchisees make her the perfect fit as we continue to expand nationally,” said Alejandra Font, co-founder of The Camp Transformation Center. “Her impressive background in franchising makes her a strong asset to our team.”

Morgan brings more than 20 years of franchising experience to the Southern California-based fitness franchise. Prior to joining The Camp, she worked in high-level operations roles in a variety of industries including restaurant and beauty concepts. It was through these roles that she learned to manage and develop relationships with franchisees to drive unit profitability and finetune business operations.

“This is such an exciting time to be joining The Camp given its recent and continued growth,” said Morgan. “The Camp is disrupting the fitness industry and has transformed the lives of thousands of members with its proven effectiveness and sense of community. I’m eager to join its exceptional leadership team and support its impressive franchisees.”

The Camp blends a positive group training setting with dynamic interval workouts, nutrition and supplement plans and highly qualified trainers. Franchisees drive membership through seven annual challenges. Successful challengers most often endear themselves to The Camp and become long-term members.

To learn more about The Camp Transformation Center, visit

About The Camp Transformation Center

Founded in 2010, The Camp Transformation Center has over 100 locations open or in development across 13 states and Mexico. Each gym employs the company’s signature Challenge, a six-week initial entry point for members, which aims to be a transformative moment in the lives of those who join and a launching pad for long-term membership. The Camp Transformation Center is known for its enthusiastic staff members; a clean environment, an open, spacious, and colorful design; nutrition and supplement plans; and fitness training that is motivating and affordable.

Media Contact:

Jenna Giragosian
All Points PR
Office: 847-897-7474

SOURCE The Camp Transformation Center



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