fresh&co Eyes New Jersey Area for Expansion
Healthy fast-casual restaurant concept looks to bring healthy alternative to New Jersey’s growing food scene
March 05, 2019 // Franchising.com // NEW YORK - As more consumers look for a healthy alternative to “fast” food, restaurants are updating their menus to satisfy consumer demand. Looking to help manage the rising demand, fresh&co - a healthy fast-casual franchise recognized by New Yorkers for its chef-inspired, locally-sourced and seasonal menu - is targeting New Jersey for its next expansion wave.
While no locations have been formally announced, fresh&co co-Founder and CEO George Tenedios believes the region can hold as many as 11 locations - both corporate and franchisee owned. The restaurant plans to establish a presence throughout New Jersey with special attention to the communities of Jersey City, Hoboken, Bridgewater, Paramus, West Orange, Summit and Princeton over the next several years.
The New Jersey growth plans come on the heels of the company’s recent franchisee signing for a three-unit development agreement in West Chester County. Additionally, the expansion waves are a part of a larger initiative that fresh&co has created to expand into other states along the East Coast including Long Island and Florida.
“We believe in a better food future, based on local and organic farming. We believe in supporting local suppliers, cooking from scratch, and eating seasonal ingredients that are so fresh you actually can taste the difference,” said Tenedios, noting that 66% of American consumers say they are more likely to visit a restaurant that offers locally sourced food items. “When we opened our first fresh&co in 2010, our goal was to create a unique menu that removed the stereotype that food can’t be nutritious and full of flavor. Having achieved that goal and receiving so much positive feedback that has led us to opening 19 locations, we look forward to bringing our one-of-a-kind dining experience to the communities of New Jersey.”
fresh&co’s chef-inspired menu uses seasonal, local and organic ingredients from carefully chosen suppliers and growers to create flavorful meals that accommodate an array of dietary choices and needs. Staying true to its Just made. Just for You.® slogan, the brand has collaborated with both chefs and nutritionists to design a natural, healthy, and delicious menu that offers options for carnivores, vegetarians, vegans and those with gluten intolerances. From salads and quinoa bowls to homemade soups, fresh-made sandwiches and cold-pressed juices, fresh&co is the go-to spot for hungry consumers who want a healthy meal - fast.
In addition to partnering with local suppliers, fresh&co acquired its own farm in Orient, New York where they supply fruits and vegetables directly to their NYC restaurants to provide the ultimate from-farm-to-desk® experience.
“We are so excited to be at the forefront of a healthy eating movement,” said Tenedios. “We are changing the way consumers view healthy eating by providing a unique combination of tasty, good-for-you and inexpensive alternative to the options currently offered in the New Jersey area.”
fresh&co only uses vegetarian-fed, hormone-free poultry and meats, along with non-GMO, natural, ands wherever possible, organic ingredients. The restaurants serve three meals a day, and snacks and juices too, for round-the-clock visits.
To augment the company’s growth, fresh&co is seeking franchisee partners who have a passion for food, have strong business acumen and share the brand’s vision. Including a franchise fee of $45,000, the estimated initial investment to open a fresh&co franchise is between $633,000 and $1,503,500 in NYC. Each location typically occupies approximately 1,200-2,000 square feet of retail space and presents franchisees with multiple revenue streams (breakfast, lunch, dinner and catering).
Founded in 2010 and franchising since 2018, fresh&co was established to answer the consumer demand for healthier food options that are easily accessible and affordable. fresh&co operates as a healthy fast-casual restaurant focused on serving a diverse chef-inspired menu that offers seasonal items, vegetarian, vegan, and gluten-free options for breakfast, lunch and dinner using all locally sourced ingredients. Today there are 19 locations open and operating throughout New York. For more information visit www.freshandco.com.