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Hilton Appoints Talene Lanuza Staab as Global Head of Tru by Hilton

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Staab to Oversee Fastest Launching Hotel Brand in Industry History

March 05, 2019 // Franchising.com // MCLEAN, Va. - Hilton (NYSE: HLT) today announced the appointment of Talene Lanuza Staab as Global Head of Tru by Hilton, the fastest hotel brand to launch in industry history. Effective March 11, Staab will serve as the chief strategist and champion for Tru, overseeing the brand’s product and service positioning, distribution strategies, and owner relations.

“Since we welcomed our first Tru in 2017, we have opened more than 50 properties across the United States and currently have more than 300 hotels in the pipeline,” said Bill Duncan, Global Head, All Suites, Focused Services and Owner Relations Category. “With such an aggressive development strategy, we knew we needed a leader with both extensive brand management experience and an excellent reputation within the owner community. Talene’s background made her the perfect fit, and we could not be more excited to continue on this incredible trajectory with her at the helm.”

Staab, a 25-year Hilton veteran, brings to Tru a unique blend of hospitality experience spanning owner relations, sales, brand performance support and brand development. As Vice President, Owner Experience & Engagement, Staab oversaw the team responsible for advancing overall owner value and satisfaction, building a best-in-class experience for Hilton’s owner community. Prior, Talene served as Senior Director, BPS – Canopy by Hilton, where she focused on the brand’s development and was instrumental in advancing its service and hospitality culture.

“This truly is Hilton’s most dynamic year yet,” said Staab. “I could not be more proud and grateful to be leading one of our most innovative brands as we celebrate 100 years of hospitality. Together with the Tru team, I am excited to continue bringing the unprecedented Tru experience to more and more guests during this unique time in our history.”

Staab holds a bachelor’s degree in Hotel & Business Administration from the University of New Hampshire. She is based in Hilton's global headquarters in McLean, Virginia and reports directly to Bill Duncan, Global Head, All Suites and Focused Service Category.

Alexandra Jaritz has accepted the newly created role of SVP, Focused Service Brand Management (APAC), where she now leads the positioning of Hilton Garden Inn and Hampton by Hilton brands in this important growth region, including China. Jaritz is based in Singapore and continues to report directly to Bill Duncan. As the previous Global Head of Tru by Hilton, Jaritz led the creation and launch of the Tru brand in record time.

About Tru by Hilton

Tru by Hilton is a game-changing hotel brand with more than 50 open locations across North America where guests don’t have to compromise between a consistent, fun and affordable hotel stay. Spirited, simplified, and grounded in value, Tru by Hilton is designed for cross-generational appeal, with a large, reimagined public space where guests can work, play, lounge, and eat, and efficiently designed modern guestrooms that feature a rolling desk, oversized windows for natural light, and bright, spacious bathrooms. Guests can enjoy complimentary amenities including a free build-your-own ‘Top It’ hot breakfast, with both healthy and indulgent items and more than 35 toppings; a multifunctional fitness center; and fast WiFi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more at www.trubyhilton.com or newsroom.hilton.com/trubyhilton, and connect with Tru by Hilton on Facebook, Twitter, YouTube, LinkedIn, and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,600 properties with nearly 913,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program Hilton Honors, more than 85 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Media Contact:

Sophia Durr
Account Coordinator
Coyne PR
Main: 973.588.2000

SOURCE Tru by Hilton

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