GNC to Become Exclusive Retailer of Alani Nutrition Products
PITTSBURGH - March 6, 2019 // PRNewswire // - GNC Holdings, Inc. (NYSE: GNC), a leading global health and wellness brand, announced an exclusive retail and Amazon partnership with Alani Nutrition, a premium women's supplement brand offering a range of health and sports nutrition products.
Made in the United States, the Alani Nutrition product line uses hand selected, simple ingredients with no fillers. Alani Nutrition products help women maximize their workouts with protein, pre-workout, and BCAA supplements in unique flavors, including mimosa, cotton candy grape, and Hawaiian shaved ice.
"GNC has become a tremendous accelerator for up-and-coming brands and helped propel businesses throughout the category to new heights. We're proud to be able to work with great partners like Alani Nutrition to introduce exciting new products to our customers," said Ken Martindale, CEO of GNC.
The partnership was announced at the Arnold Sports Festival on February 28 in Columbus, Ohio and officially available online and in stores on March 15.
"With more than 80 years of industry experience, partnering with GNC to become the exclusive retailer of Alani Nutrition was an easy choice," said Katy Hearn, the founder of Alani Nutrition. "Being a women-focused company, Alani Nutrition's consumer base is a fairly untapped market for GNC, bringing a new set of unique product offerings to women."
To shop and learn more about the Alani Nutrition line, visit https://www.gnc.com/shop-all-alani-nu/.
GNC Holdings, Inc. (NYSE: GNC) - is a global health and wellness brand that helps people live well. The company is known and trusted for quality performance and nutritional supplements, and its broad assortment features innovative private-label products as well as national recognized third-party brands, many of which are exclusive to GNC.
GNC's diversified, omni-channel business model has global reach and a well-recognized, trusted brand, and provides customers with excellent service, product knowledge and solutions. The company reaches consumers worldwide through company-owned retail locations, and domestic and international franchise activities, and e-commerce. GNC also has exceptional innovation and product development capabilities, manufactures products for third parties and generates revenue through corporate partnerships. As of December 31, 2018, GNC had approximately 8,400 locations, of which approximately 6,200 retail locations are in the United States (including approximately 2,200 Rite Aid licensed store-within-a-store locations) and franchise operations in approximately 50 countries.
SOURCE GNC Holdings, Inc.