Taco John’s Names Barkley as New Agency of Record
April 09, 2019 // Franchising.com // Kansas City-based creative agency Barkley announced today that it has been named agency of record for quick-serve Mexican restaurant brand Taco John’s, following a competitive review process earlier this year.
Barkley will be responsible for brand strategy, integrated creative campaign development, digital/social strategy and content, media strategy and planning. Barkley is also tasked with amplifying Taco John’s new brand persona work (developed by AWC), and partnering with Taco John’s franchisees to improve the guest experience.
The pioneering 50-year-old QSR brand is the inventor of the ubiquitous ‘Taco Tuesday®’. Headquartered in Cheyenne, WY, it's one of the largest franchisors and operators of Mexican quick-service restaurants in the U.S with nearly 400 restaurants across 23 states.
“Taco John’s is an iconic brand with a fiercely loyal fan base. We’re excited to leverage our deep restaurant expertise and understanding of modern consumers to build on that and connect with new guests. Our research on modern consumers tells us that millennial parents’ use of quick-service Mexican food offers tremendous growth potential for the Taco John’s brand,” said Jason Parks, Chief Growth Officer at Barkley.
“Barkley has a history of building long-term growth stories in the restaurant space, and reinvigorating legacy brands by connecting emotionally with modern consumers. That combined with a new strategic plan, our ‘Bigger. Bolder. Better.’ brand persona, several new menu innovations, and a fresh new store design – we’re excited to partner with Barkley and build a strong foundation for the next 50 years for the Taco John’s brand,” said Alan Wright, Taco John’s Vice President for Marketing.
The agency’s first work for the brand will launch in September.
About Taco John’s
Taco John’s operates and franchises nearly 400 quick-service restaurants in 23 states. Privately owned, the business opened its first restaurant in 1969 in Cheyenne, WY. Taco John’s prides itself on serving generous portions, menu items prepared fresh to your order, high quality ingredients and special recipes, seasonings and sauces. For more information visit tacojohns.com.
Barkley is an independent strategy, design and creative idea company that builds potent modern brands, inside and out. We believe the only brands to survive will be the ones that evolve at the rate of the consumer. In the last decade, Barkley has become one of the preeminent experts on the Modern Consumer. We're committed to knowing the modern consumer better than anyone else and building brands to meet and lead them. We do this through our three idea centers - strategy, design, and activation.
Since 1986, Adrienne Weiss Corporation (AWC) has developed award-winning brand identities for some of America’s most iconic companies. A three-generation family business based in Chicago, AWC is currently under the direction of Adrienne Weiss, founder and principal and Greg Weiss, president. For more information on AWC, please visit www.aweisscorp.com/
SOURCE Taco John’s