Hilton Garden Inn Expands Footprint in Africa
Award-winning upscale hotel brand sees significant growth on the continent, debuting Hilton’s renowned hospitality in several African countries
May 02, 2019 // Franchising.com // MCLEAN, Va. and DURBAN, South Africa - Hilton Garden Inn, Hilton’s (NYSE: HLT) globally recognized upscale hotel brand, is celebrating strong growth in Africa with four open properties and an additional 14 in the pipeline just three years after opening its first hotel on the continent in 2016. Many of these properties represent first-in-country openings for Hilton Garden Inn and for the Hilton enterprise as a whole, including Botswana, Zambia and Uganda.
Speaking from Africa’s Travel Indaba, John Greenleaf, global head, Hilton Garden Inn said, “We have positioned Hilton Garden Inn for success in Africa with a prototype developed specifically for the region. This prototype has been curated to meet the expectations of both travelers and owners throughout Africa, while maintaining the brand’s signature light, bright and airy design as well as the consistent, core guest offerings and amenities that the brand is recognized for around the world.”
Each hotel is built in the Hilton Garden Inn tradition featuring modern guest rooms perfect for work and comfort. Guests may unwind in a relaxing social setting, enjoying handcrafted cocktails, light bites or dinner. The Shop, a 24-hour, grab-and-go retail space, offers an upscale mix of healthy, indulgent and fresh foods, varietal beverages and a self-serve specialty coffee bar.
To date, Hilton Garden Inn has four properties and nearly 800 rooms open in Africa, including:
- Morocco: Hilton Garden Inn Tanger City Center (Opened March 2016) – Hilton Garden Inn’s initial entry into Africa, this property is steps away from the beach and the famed Tanger City Mall with stunning views of the city and Mediterranean Sea
- Kenya: Hilton Garden Inn Nairobi Airport (Opened February 2018) – Hilton Garden Inn’s first property in Kenya is a welcoming oasis close to Nairobi’s international airport with a rooftop infinity pool
- Zambia: Hilton Garden Inn Lusaka Society Business Park (Opened August 2018) – Zambia’s first Hilton hotel, this Hilton Garden Inn property is centrally located in the heart of Lusaka City, perfect for business travelers
- Botswana: Hilton Garden Inn Gaborone (Opened February 2019) – Hilton’s first hotel in the country, this Hilton Garden Inn property is centrally located in the city's new Central Business District
“Countries such as Botswana and Uganda are some of the fastest growing economies in the world, with impressive visitor offerings. The Hilton Garden Inn brand appeals to the rise of middle-class travelers into and across Africa, providing an opportunity for us to open hotels and meet guest demand in key destinations,” said Jan Van Der Putten, VP Operations, Africa and Indian Ocean, Hilton.
With 14 hotels and nearly 2,400 rooms in the Africa pipeline, Hilton Garden Inn will welcome several first-in-country properties over the next few years in the region. Hilton Garden Inn Kampala in Uganda and Hilton Garden Inn Mbabane in Swaziland are in the pipeline to open this month as first-in-country properties for both Hilton Garden Inn and the Hilton enterprise. The pipeline also projects Hilton Garden Inn Windhoek in Namibia to open later this year, another first-in-country for Hilton Garden Inn. Other African countries in the Hilton Garden Inn pipeline include Malawi, Uganda, Ghana, Egypt, Democratic Republic of Congo, Ethiopia, Ghana, Nigeria and South Africa.
As Hilton Garden Inn expands in Africa, the Hilton enterprise as a whole is also expected to double its footprint across Africa from 44 hotels today to almost 100 over the next several years. Hilton, which is celebrating its 100th anniversary this month, has a rich legacy of hospitality leadership in the region. As shared in The Hilton Effect, Hilton was the first international hotel brand in the newly created capital of Abuja more than 30 years ago. Hilton produced infrastructure, created sewage and electric systems, built factories, paved roads and recruited Team Members from around the world to quickly teach locals – many of whom had never set foot in a hotel – to deliver five-star service to nearly 1,000 government officials.
While Africa is a key growth region for Hilton Garden Inn, in the first quarter of 2019 the brand also continued to expand globally, opening 10 new properties in 6 different countries including Switzerland, Austria, Oman, Saudi Arabia, Botswana and the United States. Hilton Garden Inn is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton’s 17 distinct hotel brands. Read more about Hilton Garden Inn at www.hgi.com and newsroom.hilton.com/hgi.
About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and unexpected amenities for an experience that is ‘Simply on Another Level.’ The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. Team Members at more than 820 hotels in 42 countries around the world ensure today’s busy travelers have a bright and satisfying experience, starting with the first hello. As a recognized F&B leader, Hilton Garden Inn serves locally-sourced food and beverage at its full-service restaurants and bars, featuring cooked-to-order breakfast, handcrafted cocktails, and on-trend small plates. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hilton Garden Inn, visit www.hgi.com or newsroom.hilton.com/hgi, and connect on Facebook, Twitter, YouTube, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 89 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
SOURCE Hilton Garden Inn