Local Entrepreneurs Ignite the Fire in Dover with Opening of First Firehouse Subs
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Local Entrepreneurs Ignite the Fire in Dover with Opening of First Firehouse Subs

May 03, 2019 // Franchising.com // DOVER, N.H. - Firehouse Subs announces the grand opening of its first restaurant in Dover at 826 Central Avenue. The restaurant will open its doors to the public on Monday, May 6, under the ownership of Firehouse Subs Franchisees Michael and Michelle Koman. This is the third Firehouse Subs restaurant in New Hampshire. Firehouse Subs serves premium meats and cheeses steamed and piled high on a toasted sub roll, served “Fully Involved®” with fresh produce and condiments. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

This is the second Firehouse Subs restaurant for the Komans, who opened their first restaurant in Biddeford, Maine, in 2016. Michael also actively serves in the National Guard and is proud to give back to the military, first responders and public safety organizations across the country through Firehouse Subs Public Safety Foundation, which has granted more than $49,000 in New Hampshire and more than $263,000 in Maine.

“The restaurant business is very similar to the military. You spend a lot of time finding ways to improve things and setting an example for younger people,” Michael Koman said. “When I was searching for the right franchise to become a part of, I knew Firehouse Subs was the perfect fit because of its flavorful food, welcoming culture and dedication to giving back. I’m excited to bring all of that to Dover.”

The Dover Firehouse Subs restaurant is open from 10:30 a.m. to 9 p.m. seven days a week. It will offer third-party delivery and in-house catering services to accommodate occasions of all sizes, from office meetings to family gatherings.

Founded by former firefighting brothers, the Dover restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by local fire departments. It boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas depicting a local hero from the Dover Fire Department in front of the historic Cocheco Mills, which were built in the 1880s and still stand today. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,165 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

Firehouse Subs offers small, medium and large hot specialty subs, including the No. 1 selling Hook & Ladder® sub, piled high with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese and served Fully Involved with mayo, deli mustard, lettuce, tomato, onion and a kosher dill pickle on the side. Other top sellers include the Smokehouse Beef & Cheddar Brisket™ loaded with USDA choice beef brisket smoked for up to 16 hours in an authentic Texas smokehouse and topped with melted cheddar cheese and a special combination of sauces, including Sweet Baby Ray’s® Barbecue Sauce. Additionally, each restaurant offers an assortment of 25+ complimentary hot sauces, including Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the founding brothers’ father, Rob Sorensen, a 43-year retired fire captain.

The touch-screen operated Coca-Cola Freestyle® fountain is available in every restaurant, excluding Alaska and non-traditional locations, and offers 175+ sparkling and still beverage options with 90+ zero and low-calorie options, the most flavor options available to guests by any restaurant brand. Choices include the top-selling exclusive Firehouse Subs recipes, Cherry Lime-Aid™, Cherry Lime-Aid™ Light and Sparkling Cherry Lime-Aid™, served with fresh squeezed lime.

The Firehouse Rewards digital loyalty program offers guests an opportunity to earn and redeem points for each restaurant visit through a smartphone app. Once registered, guests can order in-app and access recent orders, redeem points for free items, and receive exclusive offers, such as a free medium sub on their birthday, and more. The free app is available on Google Play and in the App Store.

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $42 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $2 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com.

About Firehouse Subs

Celebrating 25 years of business in 2019, Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America, LLC (franchisor for the brand) will donate a portion of all purchases at U.S. Firehouse Subs restaurants to Firehouse Subs Public Safety Foundation, resulting in a minimum donation of one million dollars. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. Newsweek recently named Firehouse Subs No. 1 in the fast casual restaurant industry on its 2019 list of America’s Best Customer Service Brands. In 2018, Firehouse Subs was named the No. 1 brand in the restaurant industry that “Supports Local Community Activities” and ranks No. 1 among Fast Casual brands in “Food Quality” and “Taste and Flavor” in Technomic’s Consumer Brand Metrics rankings. Firehouse Subs was also named No. 2 in “America’s Favorite Fast Casual Chain” rankings by Technomic Ignite.

Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com.

Quick Facts:

  • More than 1,165 restaurants in 46 states, Puerto Rico, Canada and non-traditional locations
  • $42+ million granted to public safety organizations via Firehouse Subs Public Safety Foundation®
  • Headquartered in Jacksonville, Fla.

SOURCE Firehouse Subs

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