Designer Simon Chang And Giant Tiger Partner For Second Exclusive Collaboration
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Designer Simon Chang And Giant Tiger Partner For Second Exclusive Collaboration

New POP collection is all about affordable designer fashion ready for summer

OTTAWA, May 1, 2019 /CNW/ - Giant Tiger Stores Limited, Canada's leading discount retailer, is excited to announce POP! by Simon Chang, a second exclusive collaboration with iconic Canadian fashion designer Simon Chang.

This upbeat and approachable spring POP collection arrives in stores and online May 1, just in time for Mother's Day.

It features on-trend pieces designed to mix and match within the collection and also to integrate seamlessly into existing wardrobes, allowing Canadian women to step into spring and summer on trend and on budget.

The Simon Chang POP designer brand is a continuation of Giant Tiger's fashion progression, emphasizing style and coordination. The collection is versatile, feminine and fun, something Simon believes every woman should feel when stepping out in her favourite outfit. "I want women to know when they are shopping for that perfect piece it's important to be adventurous, be daring and fashion forward. The hot new colours will definitely make your new wardrobe pop," says Simon.

"With Mother's Day around the corner we're excited for women to shop this new collection," says Brian Hession, Vice President of Softgoods and Footwear, Giant Tiger. "Mothers inspire us every day and Simon's new collection is sure to make Canadian women feel confident, stylish and ready to take on their day."

Giant Tiger has seen much success in their women's fashion lines in recent years, most notably with the introduction of exclusive in-house brands lily morgan, mySTYLE and ACX Active. The Simon Chang POP collection complements these existing brands and provides women with an opportunity to purchase affordable designer pieces that will enhance her existing wardrobe.

Simon Chang's POP collection will be available at Giant Tiger stores across Canada and online at gianttiger.com on May 1st.

About Giant Tiger

Giant Tiger is the leading Canadian-owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada's best-kept secret, the privately held company has over 250 locations across Canada and employs over 9,000 team members. You can also shop online at gianttiger.com. All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #ForYouForLess #GTCommunityProud #GTCanadaProud

About Simon Chang

Simon Chang is a leading Montreal-based designer whose fashion collections continue to challenge the status quo. Garments of vivid colours and attention to detail characterize the Simon Chang signature look. His interest in graphic design and digital print inform the design of his garments, all of which have been shown on the runway season after season. Chang continues to design for Canadian women and has five retail locations between Ontario and Québec. A recipient of the Order of Canada in 2008, Chang has been recognized for both his notable contributions to the fashion industry and his continued philanthropic work. For more information, please visit www.simonchang.com.

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Media Contact:

Alison Scarlett
Director, Brand Communications
ascarlett@gianttiger.com

SOURCE Giant Tiger Stores Limited

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