Greenberry’s Coffee Co. presents new Organic Cold Brew Coffee & Nitro product line
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Greenberry’s Coffee Co. presents new Organic Cold Brew Coffee & Nitro product line

May 06, 2019 // Franchising.com // Greenberry’s Coffee Co. is proud to introduce a new line of products to the brand- Organic Cold Brew, Organic Cold Brew Nitro as well as naturally flavored Cold Brew Nitro Maple and Cold Brew Nitro Salted Caramel- offering both the coffee enthusiast and the non-traditional coffee drinker a new and refreshing coffee experience.

We had our first canning session on May 3, 2019 followed by our next run scheduled at the end of this month to quadruple our counts. With the majority of our first run being reserved by current accounts and distributors, we are now in full production and taking orders for all locations and are excited to share our new products with both old and new Greenberry’s Coffee Co. fans.

The coffee industry is rapidly evolving with Cold Brew and Nitro Cold Brew at the peak of today’s trends. That’s why Greenberry’s Coffee Co. is proud to be the first specialty coffee company to offer a product of its kind in the region and gain that competitive edge. Not only is it delicious and refreshing but it appeals to all types of consumers and offers a number of benefits including low calorie count, low acidity and association with increasing metabolism and lowering the risk of diabetes.

The benefits are always a plus but the quality equally stands out. Coffee is our foundation and the primary ingredient in all of our products. This confidence in the quality is evident in every cup. Consumers are increasingly turning to local producers as a guarantee of quality and craftsmanship. Greenberry’s Coffee Co. is widely recognized as a local roaster whose difference is easily tasted because we are passionate about the art of roasting. Our values and our constant push to stay ahead and offer more to our consumers is what makes us stand out.

As the first coffee roaster in Charlottesville, VA, we are prepared to evolve with today’s and any future trends to offer our family of consumers the quality, authenticity and taste in every product while holding true to the values that define the Greenberry’s Coffee Co. brand.

For more details:

What exactly are Cold Brew Coffee and Nitro Cold Brew?

Cold Brew coffee is smoother, less acidic and less bitter than traditionally brewed coffee. Because it is prepared cold, the oils and acids normally created by hot brewing are softened- resulting in a much smoother, stronger flavor that enhances the fruity, vanilla and chocolate notes of the coffee bean.

Nitro Cold Brew is the result of infusing small gas bubbles into the cold brew process which results in a thick, naturally sweet flavor similar to a cascading velvety crema without adding calories.

About Greenberry’s Coffee Co.

Nestled in the heart of the Blue Ridge Mountains, the first Greenberry's Coffee Co. store opened in Charlottesville, VA in 1992. Opened with the intent of serving the finest specialty coffees, teas and fresh-baked pastries in a warm and inviting atmosphere.

Sean & Roxanne Simmons, the husband and wife duo behind Greenberry’s Coffee, knew they wanted to bring a higher quality of coffee to the public. After years in the corporate world, they decided to learn the heart and soul of coffee from Alfred Peet, the pioneer who first brought high-end coffee to America in the 1960s. From that knowledge grew Greenberry’s Coffee, named after Sean’s ancestor who exhibited the same dedication to hard work and quality that they wanted to bring to the coffee world.

It quickly became a community meeting place, serving the town as a social hub and source for high end, specialty coffees, a rarity at the time. Meanwhile, Sean would roast in a small warehouse nearby while Roxanne would deliver to local restaurants and cafes in their tiny two-door jalopy. They insisted on roasting themselves so they could control all aspects of quality – from green bean sourcing, to roasting and serving to their customers. Still in operation, Greenberry’s Coffee in Barracks Road still serves some of the same customers that came in the very first day.

As the customer base grew, Sean and Roxanne started to get inquiries about bringing the same sense of community and high-end coffee to other locations. They started franchising Greenberry’s Coffee and partnered with like-minded people who shared their same passion for coffee, quality and customer service. As the coffee market grew, the need for high-quality, gourmet food arose. Sean & Roxanne wanted to bring the same dedication to quality to the food program as they had to their coffee. Creating a breakfast and lunch menu centered on fresh, savory ingredients. Paired with our freshly baked pastries and baked goods, Greenberry’s created a full line food solution.

Now equipped with over twenty years of coffee roasting experience and a broad range of food service solutions, Greenberry’s Coffee has expanded regionally and internationally. Maintaining the home away from home feel of the stores has kept the atmosphere consistent through a variety of locations and markets, bringing the charm of Greenberry’s to customers across the globe.

Greenberry’s Coffee Co. – 1610 Quail Run – Charlottesville, VA 22911 - 434-984-0151 - www.greenberrys.com

SOURCE Greenberry’s Coffee Co.

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