Local Husband and Wife Duo Open the First Firehouse Subs in South Elgin
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Local Husband and Wife Duo Open the First Firehouse Subs in South Elgin

May 16, 2019 // Franchising.com // SOUTH ELGIN, Ill. - Firehouse Subs announces the grand opening of its first location in South Elgin at 346 South Randall Rd. The restaurant opened its doors to the public under the ownership of first-time Firehouse Subs Franchisees Elizabeth and Jeff Strack. Firehouse Subs serves premium meats and cheeses steamed and piled high on a toasted sub roll, served “Fully Involved®” with fresh produce and condiments. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

This is the first restaurant for the Stracks, who were drawn to the brand’s passion and commitment to give back to the community and first responders through Firehouse Subs Public Safety Foundation. This is also the couple’s first venture into the restaurant industry. Elizabeth Strack was a purchasing and warehouse supervisor for 20 years, and her husband Jeff works for a major telephone company. The Stracks are excited to run the restaurant as a family-owned business with the help of their two daughters who live in the area. Elizabeth’s sister, Sheila Ostrowski, will also be joining the team as General Manager, bringing 15 years of food service experience to the team.

The Stracks are dedicated to serving the community through hearty and flavorful food and giving back through Firehouse Subs Public Safety Foundation, which has granted more than $1 million in Illinois.

“Seeing all of the wonderful things the Firehouse Subs Public Safety Foundation has done for people makes us proud to be part of this brand,” Elizabeth Strack said. “On top of that, the food is fantastic. I fell in love after my first bite, and I’m confident the South Elgin community will feel the same.”

The South Elgin Firehouse Subs restaurant is open seven days a week from 10:30 a.m. to 9 p.m. It will offer third-party delivery and in-house catering services.

Founded by former firefighting brothers, the South Elgin restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by the local fire department. It boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas depicting the local heroes of the South Elgin Fire Department fishing with children at the Fox River. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,170 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

Firehouse Subs offers small, medium and large hot specialty subs, including the number one selling Hook & Ladder® sub, served with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese. Other top sellers include the Smokehouse Beef & Cheddar Brisket™ loaded with USDA choice beef brisket smoked for up to 16 hours in an authentic Texas smokehouse and topped with melted cheddar cheese and a special combination of sauces, including Sweet Baby Ray’s® Barbecue Sauce. Additionally, each restaurant offers an assortment of 25+ complimentary hot sauces, including Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the founding brothers’ father, Rob Sorensen, a 43-year retired fire captain.

The touch-screen operated Coca-Cola Freestyle® fountain is available in every restaurant and offers 120+ sparkling and still beverage brands with 70+ regular and low-calorie options. Choices include the top-selling non-carbonated fountain drink Cherry Lime-Aid™, Cherry Lime-Aid™ Light and Sparkling Cherry Lime-Aid™, all exclusive original recipes by Firehouse Subs, served with fresh squeezed lime.

The Firehouse Rewards digital loyalty program offers guests an opportunity to earn and redeem points for each restaurant visit through a smartphone app. Once registered, guests can order in-app and access recent orders, redeem points for free items, and receive exclusive offers, such as a free medium sub on their birthday, and more. The free app is available on Google Play and in the App Store.

In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation® with the mission of providing funding, life-saving equipment and educational opportunities to first responders and public safety organizations. Many first responders make do with older equipment and have limited or no access to needed resources. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $40 million to hometown heroes in 48 states, Puerto Rico and Canada. Each restaurant recycles leftover, five-gallon pickle buckets, available to guests for a $2 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation. This year, Firehouse of America will donate 0.13 percent of purchases at all U.S. Firehouse Subs locations to Firehouse Subs Public Safety Foundation. This percentage will result in a minimum donation of one million dollars.

Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com.

About Firehouse Subs

Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses, and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. Today, the brand operates more than 1,150 restaurants in 46 states, Puerto Rico, Canada and non-traditional locations. This year, Firehouse of America, LLC (franchisor for the brand) will donate a portion of all purchases at U.S. Firehouse Subs restaurants to Firehouse Subs Public Safety Foundation. This percentage will result in a minimum donation of one million dollars. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. In 2017, Firehouse Subs was named the No. 1 brand overall on Technomic’s Consumer Brand Metrics rankings and was recognized as No. 1 among the Top 10 Most Craveable Sandwich Chain Sandwiches by Technomic for its signature Hook & Ladder Sub®.

Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com.

Quick Facts:

  • More than 1,170 restaurants in 46 states, Puerto Rico and Canada
  • $42+ million donated to public safety organizations via Firehouse Subs Public Safety Foundation®
  • Headquartered in Jacksonville, Fla.

SOURCE Firehouse Subs

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