IHG® opens 30th Holiday Inn® in Germany
Holiday Inn® Brand Family is IHG’s growth engine in the German market
May 29, 2019 // Franchising.com // IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, opened its 30th Holiday Inn® in Germany in the city centre of Osnabruck. Four additional hotels of IHG’s mainstream brand are in the pipeline. The Holiday Inn® Brand Family, which also includes Holiday Inn Express®, is an important growth engine for IHG in Germany.
Holiday Inn® Osnabruck marks a new milestone in IHG’s growth story in the German market. The modern 4-star hotel features IHG’s Open Lobby concept and has 158 rooms, three event spaces and a spa. It is centrally located and close to Osnabruck’s main station, while the airport Munster/Osnabruck is only 33 km away. Holiday Inn® Osnabruck is operated by IHG partner and franchisee GHOTEL hotel & living, a subsidiary of AURELIUS Equity Opportunities SE & Co. KGaA.
- Mario Maxeiner, Managing Director, Northern Europe, says: “Holiday Inn and Holiday Inn Express are strong midscale brands which not only drive our company growth here in Germany, but all over Europe. We continuously develop these two brands to make them even more attractive for guests and owners, a reason why they are so successful. We are delighted that we have another strong partner in GHOTEL Group who is just as excited about the Holiday Inn brand as we are.”
- Jens Lehmann, Managing Director GHOTEL Group, commented: “The Holiday Inn Osnabruck is the perfect addition to our portfolio. We will continue to drive our growth with this hotel and further strengthen our partnership with IHG.”
Germany is one of five priority markets for IHG worldwide. The company has registered continuous growth for this market since 2015: a total of 133 hotels are already opened or planned, 110 belong to the Holiday Inn® Brand Family. Globally, the brands Holiday Inn® und Holiday Inn Express® can be found in 3,974? locations.
According to a recently published study by the Institute of Applied Market Research of the University Heilbronn (Institut für angewandte Marktforschung der Hochschule Heilbronn), Holiday Inn® is one of the best-known hotel brands in Germany1.
1 Institut für angewandte Marktforschung Heilbronn, Markenbarometer Hotellerie 2019: https://www.hs-heilbronn.de/20839942/markenbarometer_hotellerie_2019_kurzfassung_aktuell-pdf.pdf
IHG ® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN Hotels ®, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™ Hotels, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,600 hotels and nearly 843,000 guest rooms in more than 100 countries, with over 1,900 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 400,000 people work across IHG's hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/IHGCorporate, www.facebook.com/IHGCorporate and www.linkedin.com/company/intercontinental-hotels-group
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SOURCE IHG ® (InterContinental Hotels Group)
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