Blink Fitness Builds Franchise Growth Momentum
Tech-Forward Approach, Dynamic Design and “Body Positivity” Mission Positions Value-Based Fitness Concept for Accelerated Franchise Expansion
June 05, 2019 // Franchising.com // NEW YORK - Blink Fitness (Blink), a premium-quality, value-based fitness concept that creates an unmistakable and incomparable Feel Good ExperienceTM, announced today a focused franchise initiative targeting key U.S. markets. The strategy hones in on six attractive regions, including Charlotte, Dallas-Fort Worth, Phoenix, Raleigh, Las Vegas and Kansas City.
Today’s announcement comes on the heels of a 20-unit franchise development agreement in the greater Sacramento area with Yadav Enterprises, Inc. and its president and founder Anil Yadav. Highly regarded in the franchise industry, Yadav Enterprises, Inc. operates more than 350 restaurants covering six brands; Jack in the Box, Denny’s, El Pollo Loco, Corner Bakery Cafe, Sizzler and TGI Friday’s throughout Northern California, Texas and six Midwest states. Yadav identified Blink as a strategic and proven franchise business to diversify his portfolio and enter the compelling fitness sector.
“The wind is at our back. We are in a fantastic position to be aggressive with our franchise growth strategy as we are attracting talented franchisee groups such as Anil’s Yadav Enterprises, Inc.,” said Todd Magazine, CEO of Blink Fitness. “Blink has carved out its place in affordable fitness as a brand that endears members with its all-inclusive Every Body HappyTM vibe and elevated member experience.”
Founded in 2011 by the world leader in the luxury fitness segment, Blink is steadfast in its philosophy that there’s more to exercise than just looking good. The brand currently has more than 100 locations open or in development and has plans for more than 300 company- and franchise-owned Blink gyms in the next three years. In addition to the landmark Sacramento deal, Blink has signed multi-unit agreements in New York, Florida, Virginia, Ohio, Massachusetts, Michigan, Illinois, South Carolina and Texas.
Blink’s franchisees benefit from hands-on operational insights from the brand’s 80 company-owned locations open today. Additionally, the scale of Blink’s company-owned footprint allows it to pilot initiatives in various markets, rolling out only proven processes to franchisees. Franchisees also gain insights from Blink’s experienced senior leadership team, which includes executives from blue chip brands in retail and hospitality.
Further differentiating the Blink franchise opportunity is its market-leading technology capabilities and innovations. Its consumer-facing innovations include a first-of-its-kind mobile app that delivers personalized content for its members. The content includes hundreds of workout videos, as well as guided meditations, healthy recipes and nutrition advice. Blink gyms also feature touchscreen Vengo vending machines; the high-tech towel tracking system Towel Tracker; user-friendly kiosks that simplify the sign-up and membership process; and, select locations are equipped with Amazon Lockers. Blink’s commitment to tech-enabled processes streamline day-to-day operations at its locations and empowers staff, referred to as “mood lifters,” to focus on higher-impact member interactions.
As Blink focuses on franchise expansion in 2019, the brand is awarding franchise development opportunities to experienced multi-unit groups, focusing on diversifying their portfolio with a proven concept well-positioned for growth.
About Blink Fitness
Through its revolutionary philosophy of Mood Above Muscle™, Blink Fitness, a premium-quality, value-based fitness brand, celebrates the positive feeling you get from exercise, not just the physical benefits. Blink has more than 100 locations open or in development throughout New York, New Jersey, Pennsylvania, California and Massachusetts. Blink has twice ranked in the top 500 of the Inc. 5000 list, was recognized as one of the top health clubs by Club Industry and selected as the best budget chain by Men’s Health. Blink Fitness has franchise opportunities available nationwide with a focus on the following markets: Charlotte, Dallas-Fort Worth, Phoenix, Raleigh, Las Vegas and Kansas City.
For more information about Blink, visit blinkfitness.com.
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SOURCE Blink Fitness