A 'Nutter' Big Birthday Celebration at 7-Eleven
Retailer Commemorates NUTTER BUTTER Sandwich Cookies' 50th Anniversary with Exclusive Peanut Butter Cookie-flavored Lattes, Filled Donuts, Plus Free Cookies on National Peanut Butter Cookie Day
IRVING, Texas, June 12, 2019 // PRNewswire // - This year marks the 50th anniversary of America's favorite peanut butter cookie, and 7-Eleven® customers can "Go Nuts!" Participating stores are celebrating with an exclusive NUTTER BUTTER Cookie-flavored latte and free cookies on National Peanut Butter Cookie Day, which is Wednesday, June 12.
Real cookie crumbles are incorporated into the NUTTER BUTTER lattes. 7-Eleven also worked with Mondelez International to develop a special fresh bakery item for the NUTTER BUTTER "Go Nuts!" 50th anniversary celebration. The delicious result is a long john donut with peanut butter filling, chocolate icing and topped with a full-size NUTTER BUTTER cookie.
Billed as "The Peanut Butter Lovers' Cookie," NUTTER BUTTER sandwich cookies with peanut butter filling were introduced to the public in 1969.
"Some of our most popular hot beverages are ones that incorporate an established and much-loved cookie or candy flavor," said Michelle Cram, 7-Eleven senior category manager for hot beverages. "NUTTER BUTTER is the peanut butter cookie brand in the U.S. and the only one we considered when we created our first peanut butter cookie latte."
Free NUTTER BUTTER sandwich cookies will be available June 12, on National Peanut Butter Cookie Day. The single-serving packages will be given out free at participating stores while supplies last. The round fudge-covered version was created as part of the Go Nuts! Year-long promotion. The special offer is only available to registered members of the retailer's 7Rewards® loyalty program. Customers can scan their 7-Eleven app or member card or enter their linked phone number at time of purchase.
"Peanut butter-lovers can celebrate NUTTER BUTTER Cookie's 50th birthday all day long at 7-Eleven with a latte and donut in the morning, and cookies in the afternoon," Cram said. "It's a delicious way to go nuts!"
Suggested retail price for a NUTTER BUTTER latte is the same as other 7-Eleven hot beverages and determined by the size of the cup.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 68,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® loyalty program, place an order in the 7NOW® delivery app in 27 participating markets, or rely on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
SOURCE 7-Eleven, Inc.