American Family Care Welcomes New Chief Marketing Officer
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American Family Care Welcomes New Chief Marketing Officer

Kurt Hurley Brings 15 years of Marketing, Franchising Experience to AFC

BIRMINGHAM, ALA. (PRWEB) June 25, 2019 - Kurt Hurley, a veteran marketing executive, joins American Family Care (AFC), the nation’s leading provider of urgent care, accessible primary care and occupational medicine, as the healthcare network’s new Chief Marketing Officer. Hurley has spent more than 15 years on the front lines of the marketing industry developing and implementing integrated marketing communication plans to ensure top line growth and brand consistency.

Hurley will lead AFC’s unit of experienced professionals who focus on marketing strategy, advertising, digital and traditional media, public relations, brand management, and customer outreach for the entire healthcare network. American Family Care is headquartered in Birmingham, Alabama, with more than 200 clinics across the nation, in more than 25 states.

“We’re thrilled to have Kurt on board as our Chief Marketing Officer,” said D. Bruce Irwin, M.D., CEO and founder of American Family Care. “His sharp marketing mind, keen digital acumen, proven leadership abilities, and experience with franchise brands make for a great addition to our team. We are looking forward to seeing how he will continue to help AFC maintain its status as one of the most admired franchise brands in the industry, providing quality, affordable and accessible healthcare.”

“I’m truly honored to join American Family Care under the leadership of Dr. Irwin, a medical visionary who pioneered urgent care 37 years ago,” says Hurley. “I’ve worked in and around health care, wellness and fitness throughout much of my career. While a strategic roadmap is already in place, I look forward to applying my experience and knowledge to advance growth even further. I will join a talented and passionate team to expand AFC’s footprint to 500 clinics within the next five years, bringing quality, affordable and accessible healthcare to neighborhoods from coast to coast.”

Hurley holds a bachelor’s degree in communications from California State University at Northridge. Throughout his career, he has held several impressive senior marketing and business development roles that included focus on franchise development. He has served as Vice President of Marketing for Restoration 1 in Waco, Texas and Bluefrog Plumbing + Drain in Phoenix, Arizona. At both companies, he led teams who conceived, developed and executed initiatives to grow the brand as well as attract prospective franchising owners.

About American Family Care

Founded by Dr. Bruce Irwin with a single location in 1982, American Family Care has pioneered the concept of convenient, patient-centric healthcare. Today, with more than 200 clinics and 600 in-network physicians caring for nearly 3 million patients a year, AFC is the nation’s leading provider of urgent care, accessible primary care, and occupational medicine. Ranked by Inc. Magazine as one of the fastest-growing companies in the U.S., AFC’s stated mission is to provide the best healthcare possible, in a kind and caring environment, while respecting the rights of all patients, in an economical manner, at times and locations convenient to the patient. For more information, visit

Media Contact:

Nancy Bostrom
American Family Care
+1 919-459-8163

SOURCE American Family Care



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