IHG’s avid™ Hotels Brand Maintains Strong Momentum With Robust Pipeline And New Properties Now Open
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IHG’s avid™ Hotels Brand Maintains Strong Momentum With Robust Pipeline And New Properties Now Open

Brand enhances breakfast offering with new signature hot and hearty items

June 27, 2019 // Franchising.com // IHG® (InterContinental Hotels Group) today announces continued strong momentum for its avid™ hotels brand with nearly 50 projects approved for planning or currently under construction.

There are more than 180 avid hotels set to open in the coming years, and the avid hotels brand continues to deliver on the promise that its hotels are efficient to build, operate and maintain while also meeting guest demand for the basics done exceptionally well.

This week, the second and third avid hotels properties officially opened, the avid hotel Oklahoma City Airport and the avid hotel Tulsa South - Medical District. Both new hotels are located in high-demand areas of their respective cities to serve business and leisure travelers looking for a quality hotel at a great value.

Jennifer Gribble, Vice President, avid hotels, IHG, commented: “In partnership with Champion Hotels and Hi-Tech Hospitality, we are excited to grow from one to three avid hotels properties now open. The impressive construction timeline is a compelling proof point of owner belief in the brand and strong consumer demand for a hotel stay that is laser-focused on the amenities and experiences that are most important, like a great night’s sleep, cleanliness and a fresh cup of coffee with a balanced breakfast offering.”

From the moment travelers arrive, the avid hotels experience focuses on the travel essentials and a high-quality guest experience featuring modern design, eye-catching colors, plenty of natural light and a room designed for a great night’s rest. Now, the brand is enhancing its Good all round breakfast with new signature hot and hearty items: a breakfast sandwich and an egg scramble bowl, served on rotation daily at all avid hotels locations.

Guests can look forward to more avid hotels opening soon, with nine additional properties in Lancaster, Pennsylvania; Beaumont, Texas; Grovetown, Georgia; Perry, Georgia; Monona, Wisconsin; Orlando, Florida; Midland, Texas; Portland, Texas and Yukon, Oklahoma expected to open before the end of 2019. International growth is strong as well with the first signing in Germany announced earlier in 2019, as well as multiple properties under development in Mexico and Canada.

Guests at all avid hotels will enjoy a hotel stay built around four key areas to deliver an experience unlike anything in the marketplace today:

  1. Rooms Designed for Sound Sleep - The brand delivers a best-in-class sleep experience, with rooms intentionally designed for reliable rest. This includes a high-quality mattress and linens, choice of firm and soft pillows, black out roller shades and a purposeful design that reduces noise.
  2. Latest Technology - avid hotels is the first IHG brand to offer IHG® Studio, a seamless direct casting of entertainment from guests’ smart phones and personal devices to 55” TVs in each room. IHG® Connect in each hotel also provides enhanced Wi-Fi technology.
  3. Focused, High-Quality Breakfast - avid hotels takes a fresh approach to breakfast by offering guests a select number of high-quality, brand-name grab-and-go options alongside a premium fresh bean-to-cup coffee experience to start the day off right.
  4. The avid hotels Guarantee - avid hotels guarantees the room will be ‘just right’ upon arrival so guests can be confident they have made the right decision. If the room does not meet the Guarantee standards upon check-in, the hotel will offer an immediate room change.

The avid hotel Oklahoma City Airport property is owned and operated by Champion Hotels, the largest privately-owned hotel operator in the USA. Located four miles from Will Rogers World Airport and just 15 minutes from Downtown Oklahoma City, the newest avid hotel in Oklahoma City is well-suited for both business and leisure travelers.

The avid hotel Tulsa South - Medical District, operated by Hi-Tech Hospitality, is owned in a partnership between Champion Hotels and Hi-Tech Hospitality. The hotel is the ideal choice for travelers visiting the Cancer Treatment Center, Saint Francis Heart Hospital and Hillcrest Hospital South.

For more information about avid hotels or to book an upcoming stay one of the three avid hotels locations, please visit avidhotels.com.

About IHG®

IHG ® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN Hotels ®, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™ Hotels, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.

IHG franchises, leases, manages or owns more than 5,600 hotels and nearly 843,000 guest rooms in more than 100 countries, with over 1,900 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 400,000 people work across IHG's hotels and corporate offices globally.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media.

About the avid™ hotels brand

The newest mainstream brand from IHG, avid hotels was designed for travelers who want a hotel stay that finally meets their expectations for the type of hospitality they value most - the basics done exceptionally well - at a fair price. To ensure avid hotels meets the needs of today’s midscale traveler, a set of fundamental values define all touch points of the brand: taking a new approach to designing everyday travel; appreciating the value of guests’ every hard-earned dollar and being direct, honest and clear. All avid hotels will be new-build construction and feature modern, comfortable design, guest rooms designed for sound sleep, a focused, high-quality breakfast consisting of name-brand options and will leverage the latest technology to enable a seamless experience for guests. The avid hotels brand launched in 2017 and opened its first property in Q3 2018. It is currently available for franchising in the U.S., Canada, Mexico and Germany. To learn more about the avid hotels brand, visit avidhotels.com.

Media Contact:

Abby Jensen
abby.jensen@ihg.com
+1 (770) 604 2475

SOURCE avid™ hotels

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