Blaze Fast-Fire’d Pizza Signs Development Deal for Dallas
Iconic Build-Your-Own Pizza Chain Grows Dallas Footprint with Multi-Unit Franchisee and PhaseNext CEO Roz Mallet
July 02, 2019 // Franchising.com // DALLAS - Blaze Fast-Fire’d Pizza, the recognized world leader in fast artisanal pizza, announced today it has signed a multi-unit deal for Dallas with seasoned franchise owner and multi-brand operator Roz Mallet.
Mallet, an existing franchisee who joined the brand in January 2018, is currently developing a non-traditional Blaze Pizza location at the Fort Bliss Army Base in El Paso. Her new development deal includes adding three traditional Blaze Pizza locations throughout North Dallas.
“After being in the restaurant industry for quite some time, I’ve learned to align with brands, such as Blaze Pizza, that share my values and strategic vision,” said Mallet, who was recently named to the Nation’s Restaurant News Power List for 2019. “The company’s innovative concept has intrigued me since day one and they have a powerhouse team supporting my growth goals. As we add development of more traditional spaces, I’m looking forward to harnessing in on local fans’ loyalty and continuing to serve them with top-notch service.”
In addition to her Blaze Pizza development initiatives, Mallet is the founder, CEO and President of PhaseNext Hospitality – a multi-brand franchise operating company. Her comprehensive general management experience includes overseeing all functional areas, with an emphasis on operations, portfolio management, human resources, franchise systems development and financial analysis. Besides Blaze Pizza, Mallet is also a franchise partner with Buffalo Wild Wings, Corner Bakery Cafe, Smashburger and Wolfgang Puck, with restaurants in airports and military installations.
“Roz’s track record and diverse expertise is continually recognized across the industry and we’re honored to have her on the Blaze Pizza team,” said Carolyne Canady, President International, Chief Development Officer for Blaze Pizza. “Her leadership capabilities and ‘do good’ mentality have had a tremendous impact on local business operations thus far, and we’re looking forward to supporting her next growth phase.”
From its inception in 2012, Blaze Pizza has built momentum and developed a cult-like following as it expanded from its California base to bringing over 330 restaurants into 41 states and five countries.
Blaze Pizza is a modern day “pizza joint” serving up artisanal pizzas that are both fast and affordable. With fans lining up or ordering online each day for their custom-built pizzas, freshly made salads, house made lemonades and s’more pies, the innovative fast-casual concept has quickly become one of the hottest restaurant chains in the country.
Each restaurant features an interactive open-kitchen format that allows guests to customize one of the menu’s signature pizzas or create their own, choosing from a wide selection of real ingredients that are free of artificial colors, flavors, preservatives and sweeteners. The generously-sized pizzas are then sent to a blazing hot open-flame oven – the centerpiece of the restaurant – where dedicated pizzasmiths ensure the artisanal pies are fast-fire’d and ready to eat in just minutes. Restaurants make fresh dough from scratch using a proprietary recipe developed by Executive Chef Bradford Kent (the “Pizza Whisperer”), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free crusts and vegan cheese.
The brand’s business model, made up of extensive site selection procedures, training programs and marketing support, is designed to attract individuals and operator teams with a strong business acumen, proven restaurant industry success and an interest in multi-unit franchising.
About Blaze Pizza
Recently named #1 ‘Brand of the Year’ in the Fast Casual Top 100, the fast-growing chain currently operates over 330 restaurants in 41 states and 5 countries. The concept is backed by private equity firm Brentwood Associates and founding investors, which include LeBron James, Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner. For more information, please visit blazepizza.com and facebook.com/blazepizza or click here to view a company video.
All Points PR
SOURCE Blaze Pizza