Look Good Brands, LLC Announces the Acquisition of Legends Boxing
Deka Lash Parent Company Expands Quest to Help People Look Their Best
CANONSBURG, Pa. - (BUSINESS WIRE) - July 18, 2019 - Look Good Brands, LLC announces the acquisition of Salt Lake City based Legends Boxing in their on-going plan to bring beauty, health and fitness brands together.
“Eight years ago, we set out on a mission to change lives by helping people look their best through beauty and we will continue this journey as we add fitness to our portfolio,” said Michael Blair, Co-Founder and CEO of Deka Lash. “Our creation of Look Good Brands marks a significant milestone as this will allow us to accelerate our growth more than ever before.”
Look Good Brands will be led by Michael Blair and Mr. Jerel Tomasello. Mr. Tomasello joins the brand with extensive franchise experience and is the current COO of Deka Lash.
Deka Lash, one of the fastest growing eyelash extension franchisees in the country, provides semi-permanent eyelash extensions featuring a unique in-studio experience, online booking and extended hours including evening and weekend appointments. Deka Lash’s highly-trained and licensed lash artists ensure quality applications that are individually designed to fit the client’s eye shape and lifestyle.
Legends Boxing was founded in 2011 by brothers, Robert and Andrew Scott with a mission to provide the ultimate full body workout, while learning real USA Boxing techniques and step-by-step fitness boxing classes. Co-founder and two time Golden Gloves State Champion, Andrew Scott states, “We look forward to leveraging Look Good Brands resources and deep expertise to accelerate our growth while achieving our mission of creating a place where people of different ages and skill levels become part of a close- knit community.”
Andrew will stay on as National Head coach and will spearhead all the training for the new franchisees.
About Look Good Brands
Look Good Brands, LLC was formed with the mission of supporting a portfolio of franchise brands that are focused in consumer beauty and fitness. The company will diligently work alongside these brands to provide financial, strategic and operational support. For additional information visit lookgoodbrands.com.
About Deka Lash
Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash Studios are modern retail salons which apply semi-permanent, custom eyelash extensions by highly trained lash artists to the clients' own lashes, providing a variety of looks and styles. The concept began franchising in 2016 and to date has 60 studios open in 24 states. In 2019, Deka Lash earned the rank of #138 on Entrepreneur Magazine’s Fastest Growing Franchise List and began franchising internationally. For additional information visit dekalash.com.
About Legends Boxing
Of course, Legends’ success begins with its fitness focus. Andrew Scott, Legends Boxing co-founder and two time Golden Gloves State champion, creates the revolutionary workouts from his extensive years of boxing and physical training. Each workout incorporates functional movements while teaching valuable, lifelong skills. Boxing is a full-body workout that builds strength, agility, and confidence, and these elements are at the core of each class. There are currently 5 open studios in the US with another 5 to open by year end. For additional information visit legendsboxing.com.
Barbara Carrera Holland
SOURCE Look Good Brands