Proforma Record Breaking Convention Inspires and Celebrates Owners’ Business Success
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Proforma Record Breaking Convention Inspires and Celebrates Owners’ Business Success

July 24, 2019 // // CLEVELAND, OH - Proforma kicked off its ‘Inspire U’ collegiate-themed 2019 Convention & Family Reunion on Monday at the Gaylord Palms Resort and Convention Center in Orlando, Florida. Proforma set a new record with nearly 700 Member Owners, Sales Representatives, Support Staff, Supplier Partners, and special guests coming together to celebrate the business success of the Owners, participate in over 80 educational seminars, and experience hands-on technology demonstrations of ProVision, Proforma’s industry-leading Business Management Technology solution.

“Our theme this year was ‘Inspire U’,” said Greg Muzzillo, Founder of Proforma. “We believe that Owners and Suppliers have inspirational stories to share. That, paired with our new Business Management Technology System, gives our Owners the resources and strategies to help streamline their business processes, increase their productivity, and achieve their business goals.”

“This year’s Convention was also a celebration of our Owners’ ongoing tremendous business success,” added Vera Muzzillo, Proforma’s Chief Executive Officer. “More than 200 Owners grew their sales by double digits, and 5 of our owners were recognized in the Top 6 ASI Fastest Growing Industry Distributorships, including the #1 and #2 fastest growing distributorships.”

Other headlining events this year included the industry’s largest private supplier showcase, featuring more than 300 suppliers as well as Supplier Roundtable discussions. The New Product Spotlight event also allowed Owners and Sales Representatives to network with industry suppliers and to take an exclusive look at hot new products from each supplier partner.

“Proforma’s Annual Convention & Family Reunion is the only private event of this magnitude that allows you to network with and to learn from the industry’s best Supplier Partners and the best Owners all in one place,” said Tim Meffert, Owner of Proforma Effective Solutions in Jackson, Wisconsin, Multi-Million Dollar Club Member, and Proforma’s Owner Advisory Council President. “Being a part of Proforma, and attending this event, provides a unique opportunity to network and share new strategies that will help us experience new levels of success. Understanding how other Owners got to where they are today has helped me take my own business to new heights.”

For more information about Proforma and to view photos from the event, please visit

About Proforma

Proforma is the $500 Million Technology & Business Success Leader. Proforma’s recent investment of over $10 million in Technology maximizes Affiliate success. Sales increased over 20% and Gross Profits grew over 17% for Affiliates on the system for over one year. In 2018, 25 Proforma Affiliates made Inc. Magazine’s list of the 5,000 fastest-growing companies and 190 Affiliates achieved its Million/Multi-Million Dollar Club with sales up to $35 million.

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SOURCE Proforma



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