Local Entrepreneurs with 30 Years of Restaurant Experience Open Second Firehouse Subs in Waukesha
Company Added
Company Removed
Apply to Request List

Local Entrepreneurs with 30 Years of Restaurant Experience Open Second Firehouse Subs in Waukesha

July 29, 2019 // Franchising.com // WAUKESHA, Wis. - Firehouse Subs announces the grand opening of its second location in Waukesha, Wisconsin at 2730 N. Grandview Blvd., Suite 300. The restaurant will open its doors to the public on Tuesday, July 30, under the ownership of Firehouse Subs Franchisees Kurt Kloba and Bill Rowe. Firehouse Subs serves premium meats and cheeses steamed and piled high on a toasted sub roll, served “Fully Involved®” with fresh produce and condiments. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

This is the third Firehouse Subs restaurant for these business partners, who currently own and operate restaurants in New Berlin and Menomenee Falls. Kloba also owns another Firehouse Subs restaurant in Wauwatosa. The two currently live in Waukesha County and have been in the restaurant industry for more than 30 years. Working their way up in the restaurant industry since they were teenagers, these franchisees were drawn to the outstanding quality of the food and welcoming culture that are synonymous with the Firehouse Subs brand. The two plan to open another Firehouse Subs restaurant in the area next year.

“We’re excited to open our newest restaurant in Waukesha and continue to serve our community through hearty, flavorful food and philanthropy,” Kloba said. “Through fundraising efforts in our restaurants and generous donations from our guests, we’ve been able to help save lives in our communities through grants from Firehouse Subs Public Safety Foundation. We’re looking forward to continuing those efforts with this new restaurant.”

Kloba and Rowe are dedicated to sharing the brand’s commitment to hearty and flavorful food, heartfelt service and giving back through Firehouse Subs Public Safety Foundation, which has granted more than $714,000 in Wisconsin. Last year, the Foundation awarded more than $24,000 to the New Berlin Fire Department to purchase a 2018 Club Car Carryall 1700 Ambulance with four-wheel drive and a utility trailer to transport it.

A portion of every sale at any Firehouse Subs in the U.S. benefits the Foundation, allowing the Foundation to achieve its mission of providing lifesaving equipment, funding and education to first responders and public safety organizations across the country.

The Waukesha Firehouse Subs restaurant is open from 10 a.m. to 9 p.m. seven days a week. It will offer third-party delivery and in-house catering services to accommodate occasions of all sizes, from office meetings to family gatherings.

Founded by former firefighting brothers, the restaurant décor includes a custom, hand-painted mural by Chief Mural Artist Joe Puskas, depicting local heroes from the City of Waukesha Fire Department paying tribute to music legend Les Paul, who was born and raised in Waukesha, by playing “air guitar” with local children. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,170 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

In 2005, the Firehouse Subs Founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $44 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $2 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com.

About Firehouse Subs

Celebrating 25 years of business in 2019, Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America, LLC (franchisor for the brand) will donate a portion of all purchases at U.S. Firehouse Subs restaurants to Firehouse Subs Public Safety Foundation, resulting in a minimum donation of one million dollars. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. Newsweek recently named Firehouse Subs No. 1 in the fast casual restaurant industry on its 2019 list of America’s Best Customer Service Brands. In 2018, Firehouse Subs was named the No. 1 brand in the restaurant industry that “Supports Local Community Activities” and ranks No. 1 among Fast Casual brands in “Food Quality” and “Taste and Flavor” in Technomic’s Consumer Brand Metrics rankings. Firehouse Subs was also named No. 2 in “America’s Favorite Fast Casual Chain” rankings by Technomic Ignite.

Quick Facts:

- More than 1,170 restaurants in 46 states, Puerto Rico, Canada and non-traditional locations

- $44+ million granted to public safety organizations via Firehouse Subs Public Safety Foundation®

- Headquartered in Jacksonville, Fla.

- Firehouse Rewards program offers points for free items, free birthday subs and more on Google Play and the App Store

- Top-Selling Signature Subs

Hook & Ladder® Sub

  • Piled high with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese
  • Served “Fully Involved” with mayo, deli mustard, lettuce, tomato, onion and a kosher dill pickle on the side


  • A toasted sub roll topped with Genoa salami, pepperoni, Virginia honey ham, melted provolone, Italian dressing and seasonings
  • Served “Fully Involved” with mayo, deli mustard, lettuce, tomato, onion and a kosher dill pickle on the side

- Bring the heat with our hot sauce bar featuring 25+ complimentary hot sauces, including Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the founding brothers’ father, Rob Sorensen, a 43-year retired fire captain.

- 175+ sparkling and still beverage options offered through Coca-Cola Freestyle® fountain in every Firehouse Subs restaurant

Including top-selling exclusive Firehouse Subs recipes, Cherry Lime-Aid™, Cherry Lime-Aid™ Light and Sparkling Cherry Lime-Aid™

SOURCE Firehouse Subs



comments powered by Disqus
Share This Page

Subscribe to Our Newsletters