9Round Opens Its First Women’s-Only Branch in Saudi Arabia
Global kickboxing chain adds a third women’s-only franchise location to its growing presence in the Middle East
August 06, 2019 // Franchising.com // GREENVILLE, S.C. - 9Round Franchising, LLC, officially opened last month the brand’s first women’s-only branch in Saudi Arabia. The new location is in Saudi Arabia’s capital city of Riyadh and is approximately 3,617 square feet, complete with special amenities such as showers, changing areas, hair dryers and lockers.
“Fitness has not always been easily accessible for women in the Middle East, so I’m proud to say that 9Round has taken progressive steps to ensure that women in the region have the chance to experience 9Round’s fitness model,” said Shannon Hudson, Founder and CEO of 9Round. “Since the new Saudi Arabia branch’s grand opening, its membership base has already surpassed 100 women. It is so rewarding to know that we are providing a new fitness outlet through which each of these individuals can now benefit from our effective kickboxing workouts.”
Faisal Alfawzan and Abdullah Al-Munif of Al-Munif Holdings lead the ownership team behind Saudi Arabia’s first women’s-only 9Round. Since 2018, Al-Munif Holdings has been proactively working on developing women’s-only 9Round branches in various countries where cultural standards prohibit men and women from exercising alongside one another. As a result of these efforts, 9Round now has three of these women’s-only branches open and operating: one in Dubai, one in Kuwait and the one just opened in Saudi Arabia.
“I’ve always been a huge advocate for people working out, especially women,” said Heather Hudson, Co-Founder and COO of 9Round. “I’m thrilled that our sophisticated franchise partners in the Middle East are going above and beyond to ensure that 9Round can help more women in this region feel more confident and powerful through kickboxing.
Beyond their efforts focused specifically on developing women’s-only locations, the master franchise agreement finalized in 2014 by Al-Munif Holdings confirms that the group will open more than 100 9Round branches across the Middle East. This projected commitment includes the 35 locations already open spanning throughout Saudi Arabia, Kuwait, United Arab Emirates, Lebanon, Jordan and Turkey.
The next expansion milestone 9Round is set to reach is the brand’s first grand opening in Colombia, which is expected to take place within the next five months.
Founded in 2008 by professional kickboxer Shannon Hudson and his wife, Heather, 9Round is a specialized fitness center that brings kickboxing fitness training to the average person in a convenient, affordable, 30-minute, full body circuit format. The program is developed around a proprietary and copyrighted system of nine challenging workout stations developed by Shannon himself. Today, there are more than 800 9Round locations open and operating throughout 42 states and in 19 countries including Canada, Costa Rica, Australia, Argentina, Guatemala, India, Japan, Jordan, Kuwait, Lebanon, Mexico, Ecuador, New Zealand, Saudi Arabia, Turkey, Singapore, the United Arab Emirates, the United Kingdom and the United States. For more information, please visit www.9round.com.