MADabolic Flexes Robust Franchise Development Strategy
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MADabolic Flexes Robust Franchise Development Strategy

Strength-Focused Fitness Concept Conditioned for Franchise Growth Nationwide

August 09, 2019 // // CHARLOTTE, N.C. - MADabolic, the premier athletic strength and conditioning program distinguished as an outlier in an oversaturated cardio-focused market, is bulking up its program presence nationwide with the announcement of a new franchise development initiative.

The announcement follows organic systemwide growth of new location openings by existing franchisees as well as members who have invested in the franchise after experiencing the brand’s program and platform firsthand. MADabolic’s comprehensive growth strategy is targeting to open 200 franchise locations over the next 5 years in key markets nationwide.

Earning its reputation as the leading strength and conditioning concept on the market, MADabolic’s athletic training positions “pace” as the foundation of the workout. Each 50- minute class uses a diverse but structured interval training that specializes in a work-to- rest ratio. The workouts are carefully crafted to yield balanced results and are designed to incorporate the pillars of Athleticism and Endurance, Power and Speed, and Strength and Stamina into the weekly program.

“At MADabolic, we pride ourselves on being a renegade in the boutique fitness industry. Our primary focus is on strength, which distinguishes us from other fitness programs that emphasize cardio or Olympic weight lifting,” said Brandon Cullen, co-founder of MADabolic. “MADabolic is not about the community the workout creates, but instead the results of the actual workout and being held accountable to do the work. In turn, that experience attracts a passionate, engaged culture of high-achievers – both as members and franchisees.”

The MADabolic experience is built around a carefully structured daily workout with a well-curated warm-up specific to the goals being achieved that day. Each class includes a detailed description of the workout, how clients should approach the interval with notes on intensity, pacing and demonstrations of how all movements are performed. Trainers provide an exact setup and points of performance on how to do each movement correctly.

As MADabolic continues to strengthen its system through franchising into key markets across the United States, including Raleigh, Arlington, D.C., Austin, Asheville, Greenville, Atlanta and Charlotte, the fitness brand is actively seeking qualified franchise prospects with a vested interest in strength and conditioning, as well as a connection to their local fitness community. They should also be willing to be hands-on with their business and confident in their ability to make it stand out in their market using the tools and resources provided by the MADabolic corporate team.

Ideal MADabolic franchisees are individuals that the members can look up to as a role model, such as former professional athletes as well as lifelong athletes, those with strong athletic backgrounds and high-achievers with a strong sense of confidence.

About MADabolic

MADabolic is a premier athletic strength and conditioning program that stands out in an oversaturated cardio-obsessed fitness culture by focusing on strength and durability as the building blocks of athletic fitness. Founded in 2011 by former professional hockey players Brandon Cullen and Kirk Dewaele, MADabolic is a new standard for the high-achieving fitness enthusiast. Backed by science and years of athletic experience, the brand’s signature combination of Momentum, Anaerobic and Durability intervals enable each member to unleash their inner MADass and carve a lean, athletic physique.

For more information about MADabolic visit

Media Contact:

Mackenzie Coopman
All Points PR
Office: 847-897-7486




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